Google's Example Of Improved Spam Quality On Google Search Leaves Us Wanting More

Feb 10, 2011 • 8:30 am | comments (3) by twitter Google+ | Filed Under Google Search Engine

SpamGoogle's Matt Cutts shared an example of Google 2000 vs. Google 2011. The example is aimed at showing those who feel spam is worse at Google than ever before that it is not true.

Matt showed a search result set from a query he did in the year 2000 and compared it to the same search result set from the same query done today. In short, he shows how for that query, Google has improved night and day in terms of search quality and spam prevention.

But it was one example, and SEOs and others want to see more examples. Matt said he did save 40,000+ queries from October 2000 that he can compare but when I wrote about this at Search Engine Land, I asked Google to let us test it.

How? Google enabled a couple years ago a way to search Google's 2001 index. So we asked Google to re-enable that feature so we can test it ourselves. Matt Cutts explained that it is not feasible because it is just too much work. He said in a comment:

I saw the pain it took to revive that code and index data from 10 years ago. It was a real headache for the engineers who did it, so wouldnít expect us to do it again any time soon.

So some are asking for the 40,000+ queries.

Either way, I think that I personally would prefer the Google engineers to work on spam as opposed to building out a way for us to test if spam is better or worse today.

I would be shocked if anyone felt that Google is worse at spam prevention today than 10 years ago. A year ago, maybe - but not 10 years ago.

Forum discussion at Google Blogoscoped Forums.

Previous story: Daily Search Forum Recap: February 9, 2011


Brian Cox

02/10/2011 05:00 pm

10 years ago it seemed that you could put a site together, add title tags, have the kw in the body a few times, and get one or two links and you listed in the top 10.. pretty easy for spammers, but this was also when the majority of the major retailers staked their claims in Google SERPs. Now its still full of junk, just the major brands seem to list right above all the crap.


02/10/2011 05:21 pm

Quick question cause I dont remember was there webmaster welfare...err adsense back around this time? The SPAM explosion in my mind came about the time that Google subsidized it with adsense so ANY topic could turn into cash

Scott Jenkins

02/10/2011 11:44 pm

I'm sure google's spam filters have improved over the last year. However, I could be convinced that the spammers are better at gaming the system than they were a year ago. It's a cycle and right now the cycle may be tipped in the spammers favor. That never lasts long. Google will stamp them out and we'll start the cycle over again.

blog comments powered by Disqus