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Earlier this week, Matt Cutts of Google, stuck a fork in guest blogging for links or SEO purposes.
Now we have guest bloggers asking in Google Webmaster Help forums if they should be disavowing, nofollowing or removing links they have on these sites they've guest blogged on.
If you are asking the question, I'd say the answer is yes - disavow, nofollow or remove those links.
Deon in the forums said that he once considered those to be his "good backlinks" but now with all the guest blog frenzy, he is rightfully worried.
Like I said, if you are asking the question, in my opinion, you should be likely disavow the links. I am sure many would argue with me at this point but better to be safe than sorry.
Forum discussion at Google Webmaster Help.
Image credit to BigStockPhoto for blogger
Comments:
Mark
01/24/2014 02:30 pm
Small business webmasters have to preoccupy all of their time with this trivial garbage, while big brands have nothing to worry about -- I hate what Google has done to this industry
StevenLockey
01/24/2014 02:49 pm
The big brands who did guest blogging are worrying about this! They just have a team of people to deal with it. Google aren't treating anyone differently, they are treating everyone the same. What do you want them to do? Allow spammy techniques just because small business owners can use them?
0111011101110100011001
01/24/2014 03:04 pm
LOL )) Link building is a never ending story - you build them to disavow later. Happy link building ))
Emma North
01/24/2014 05:55 pm
I personally would get guest blog post links nofollowed or removed and replaced with just a brand citation, but I wouldn't go as far as to flatly disavow them all if you can't get them nofollowed/removed, unless they're particularly spammy, irrelevant or low-quality. If the guest post was paid for, either monetary or through free products to review, then definitely make sure it's nofollowed/removed/disavowed but if they're genuine exchanges of information, being read by real people and are on strong, relevant sites, I wouldn't be panic-disavowing yet. I don't think it's as simple as one-fits-all when it comes to evaluating guest posts links, but I do think that the vast majority of those placed or paid for for SEO or link building purposes alone are spammy and worthy of getting rid of or disavowing. Just my two cents :-)
Durant Imboden
01/24/2014 10:38 pm
It isn't Google's fault that some people are greedy and shortsighted.
Avinash Conda
01/25/2014 12:54 am
So what will be next? No links at all? Don't optimize title and meta tag?
josh bachynski (SEO)
01/25/2014 02:45 am
the more people freak out and disavow then the faster they are all considered suspect
Patti Paz
01/25/2014 12:45 pm
Talk about running around like a chicken with its head cut off . . . . . Oh, where and when will all this madness end?? How can we let one company rule the world so? Oh, well, G.M., IBM, Kodak and so on, once thought they ruled the world and could do no wrong. . . . .
Patti Paz
01/25/2014 12:47 pm
Let me see if I get you comment. Bloggers are doing what has been successful for YEARS. Now, since almighty Google changed its guidelines, the Bloggers are now greedy and shortsighted. Does that just about summarize your thinking??
Durant Imboden
01/25/2014 03:28 pm
Nope. The bloggers have been greedy and shortsighted all along.
Don Halbert
01/25/2014 06:19 pm
Evidently Google treats big brands differently. At least until it becomes exposed only then will Google respond. http://nenadseo.com/new-seo/
Palla Ramarao
01/26/2014 04:15 pm
Why do we need to disavow links if its done with true intention. Google has to come up with a mechanism to weed out spammy links and paid guest posts. Otherwise small bloggers would loose their pennies while the big brands will still make more money. Its better that Google altogether shed out its preference for links and come up with a new strategy.
Smarty
01/26/2014 10:21 pm
google continues killing internet. your site can rank only if you create it in unnatural way, creating articles in unnatural way and promote it in unnatural way (how google want). So currently we have google as totally unnatural search engine (it just making money on adwords ads).
StevenLockey
01/28/2014 11:02 am
Trying to find one thing in that article that makes sense..... I mean seriously, they are saying ADWORDS is part of SEO...... Not only that, everything they are claiming in that article that big brands have the advantage because of, Google have been cracking down on like crazy for the last few years. Read the article, one of the things they are saying is that the big companies have the money to pay lots of guest bloggers, which would mean this change is GOOD for small companies. Google is trying to cut down on ALL the spammy techniques. The only thing that is different between the 'brands' and the other companies is that the brands have a lot more cash to spend on teams of people. Some of them create great content, some of them try to game the SERPs. Nothing there suggest anything like any sort of favouritism towards brands.