Google has finally launched their own eBook platform and eBookstore.
This is somewhat of a branch off of Google's Book Search project, at least the Google Books Help forum, where is the place people went for Book Search support, is also housing support for the new eBook support team.
Google says this opens up reading books digitally, since the books are in the cloud, you should be able to use any device to read your books. From desktop computer, tablet PC, to mobile phone device - the "choice" is yours.
Here is the Google Video demo:
Chris Sherman has his review at Search Engine Land.
Forum discussion at WebmasterWorld and Google Blogoscoped Forums.

Comments:
Mags
12/07/2010 01:21 pm
This is a great idea! I like traditional books although I feel pretty guilty because of environment; especially I am the only one who read book on London's tube in its traditional version (I assume that after Boxing Day ebooks and ebook devices will become even more popular:) In my opinion, it is a definitely a great idea that Google don't trap ebooks just in one device and make them accessible on mobiles and PCs. It is a big advantage compering to Amazon and I am sure that many people will choose Google eBook Store because of that.
Lp416
12/07/2010 01:36 pm
Ummmm....Amazon does this already and so does Barnes & Noble.
Nathaniel Deal
12/07/2010 01:37 pm
I've been wondering how to get all of these eBooks out of my cloud... Now it's time to make it rain...
Mags
12/07/2010 02:11 pm
Yes, but Google’s advantage is that it is cloud-centric based and that make it different among its competitors.