Google's Cost Per Click Prices Finally Rise As GOOG Beats Estimates

Jan 23, 2013 • 8:08 am | comments (2) by twitter Google+ | Filed Under Google News & Finances
 

Google StockAs you can see, Google's stock (GOOG) is up 4.5% in after hours (pre-market) trading. Why? The earnings they announced last night beat financial expectations and estimates.

Revenues were up 36% year-on-year, and 8% quarter-on-quarter. They had over $50 billion in revenue in the year, which is a first for Google.

On the Cost Per Click side, it has been declining for a long time and now it finally has increased by about 2% from last quarter. It is still down from the previous year, but Google's prices per click is showing a small uptick in cost.

The number of Paid Clicks is up, as usually. It increased approximately 24% over the fourth quarter of 2011 and increased approximately 9% over the third quarter of 2012.

Plus, Google has about $48.1 billion in cash on hand.

Larry Page, the CEO of Google, gave a speech about Google's success and posted the speech on Google+ for all to read, so feel free to check that out.

Forum discussion at Google+ and WebmasterWorld.

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Comments:

Alice

01/24/2013 04:29 am

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John

01/24/2013 01:56 pm

Because they forced more people to invest in PPC due to all the algorithm changes. It's impossible to gain any traction in organic. When PPC revenue falls, just launch another algorithm update.

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