How SEOs Would React To Google Dropping Links As A Ranking Factor

Apr 21, 2014 • 8:12 am | comments (17) by twitter Google+ | Filed Under Google Search Engine Optimization

Google Webmaster Tools Bug in LinksAs you know, Yandex, the popular Russian search engine, officially dropped link factors from their ranking algorithm within specific sectors.

Google's Matt Cutts said dropping links in Google's ranking algorithm would make for worse search results - so they likely won't be doing that any time soon.

But what if they did? That is the questioned we asked you and with 330+ responses, I wanted to share the results.

If Google dropped links from their ranking algorithm you would be:

  • 35% said, very excited
  • 32% said, curious
  • 18% said, very concerned
  • 8% said, just be...
  • 6% said, they would be over and done with

Here is the pie chart:

google algo link poll

Disclaimer: Please see my poll disclaimer post before coming to any conclusions on these results.

Forum discussion continued at WebmasterWorld.

Note: I am offline today and this post was pre-scheduled to be automatically posted. So if I am delayed in responding to issues or comments, I apologize in advance.

Previous story: Daily Search Forum Recap: April 18, 2014


Josh Zehtabchi

04/21/2014 12:44 pm

If only...

Michael Martinez

04/21/2014 01:51 pm

Hummingbird's crappy results make it pretty clear that Googlers' opinions of what is "good" differs from other people's. I am so tired of having to revise queries or switch to Bing to get away from the generic results that Google now favors.


04/21/2014 04:15 pm

google looking for new way to make money??? Other draconic penalties still not enough? Great Greed!


04/21/2014 04:17 pm

google interesting in more money and less quality. They trying to simulate MFA sites in their serp (no quality organic results/information, but lot of ads).


04/21/2014 04:47 pm

Organic ranking factors don't matter when 98% of the above the fold space is ads.


04/21/2014 05:35 pm

google, just remove organic serp. Anyway you not need it anymore.


04/21/2014 05:49 pm

i think new google team (after 2012), unable to work on search engines, their just destroying excellent work of previous programmers.

Durant Imboden

04/21/2014 06:50 pm

I see plenty of SERPs with no ads at all. Not all searches are commercial.

Luana @ n0tSEO

04/21/2014 07:04 pm

Since I already use a non-link based search engine (Samuru), I think that would be an evolution for Google and it might help them manage their business without frustrating webmasters with a gazillion guidelines. I look forward to that. :-)


04/21/2014 07:13 pm

Great advice... Instead of targeting "sporting goods" keywords I should target "birch bark beetles"... look out world... here comes the money!

Durant Imboden

04/22/2014 01:27 am

I wasn't giving advice. I was commenting on the statement that "organic ranking factor don't matter when 98% of the above the fold space is ads."

Laurence Porter

04/22/2014 02:22 pm

It would never happen all the brands would drop off page one and the Google stakeholders would not like that.


04/23/2014 06:16 am

In the beginning was AltaVista, which was driven entirely by keywords. Then came keyword spam. Then there was Google, which was driven mostly by links. Then came link spam. Google tried "local" information. Then came Google Places spam, which got really bad around 2010. Even worse, Google hosted the spam - no link farm needed. Google tried social signals around 2011. That was heavily spammed, too. There's a whole industry cranking out paid "likes" and "+1"s. Nobody takes those seriously any more. So we're back to links. Except who links to a business site any more without being paid for it? Who has personal web pages any more?


04/23/2014 06:18 am

To Google, "good" is what people click on. This tunes Google for an average IQ. It's a more general problem than Google. CNN started determining what appears on their home page based on click-through rates. Now they have more Justin Bieber, less Vlad Putin. A war is starting in Ukraine and it's barely visible on


04/23/2014 12:05 pm

Matt C. is an incompetent ciber-terrorist, Google should hire Yandex's quality content head ASAP.


04/26/2014 06:08 pm

No, you just have to identify the business behind the web site and check out how big it is. That takes care of the Fortune 1000. No problem.

Spook SEO

06/05/2014 06:44 am

Google makes various algorithms to make searching more convenient for searchers. I also hit by Google algorithm hummingbirds and drop down my website. I am so curious about it and want to know the reason of Google this act. Google drop down my website due to bad links and then I revisit my SEO techniques.

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