Google's Matt Cutts On How To Buy Domain Names

Apr 23, 2014 • 8:56 am | comments (14) by twitter Google+ | Filed Under Google Search Engine Optimization

Google Matt CuttsGoogle's Matt Cutts posted a video on the question How can I research a domain that I may want to purchase?

Matt Cutts gave a few tips on what to do, what steps to take, when researching a domain name buy.

(1) Do a site command and if no content is found, that can be a bad thing. Of course, if the domain name was never registered or is new or is parked, then it is likely no content will be found. But if it is buying someone else's domain name, then no content found is a red flag.

(2) Search for the domain name without the .com and see what people wrote about it. See if there are bad stories on it. See if someone went around and did a lot of spamming.

(3) Use to see the site before you owned it. Did it look spammy?

(4) Ask to see Google Webmaster Tools and look for messages and stats there.

(5) Ask to see Google Analytics or other analytics they may use.

Now if you do buy a domain name that has issues, then you can submit a reconsideration request. Matt Cutts said that before you do that, ask yourself why you bought the domain name. Was it for links and rankings or just because you like the domain name. If it was for links, typically those links will not help you. You may want to disavow all those links and go forward with the reconsideration request to start new.

Here is the video:

Forum discussion at Google+.

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04/23/2014 01:32 pm

Wow, Matt actually gives valuable information in this video.


04/23/2014 01:52 pm

I wonder if there was any motivation to come up with all the new domain names based on the fact so many domain names are now ruined because of googles inability to wipe/ignore the entire backlink profile (good and bad links) when a site is registered to a new company?


04/23/2014 04:07 pm

matt cutts not telling truth. you unable to check if that domain have manual or algorithmic penalty.


04/23/2014 04:46 pm

Well, maybe not valuable, but widely known information and presented in a straight forward manner which is really unusual all by itself.

John Blessy

04/23/2014 08:09 pm

Very silly tips for SEOs(think logically) and for a new comer. If a new guy want to buy a domain for his online business, how can he get this tips of Matt?

Gene Eugenio

04/23/2014 10:04 pm

I read between the lines and I read: Possible crackdown on dropped domain link networks, hmmmm?

John Revo Puno

04/24/2014 11:18 am

could be... lol!

Ben Guest

04/24/2014 12:09 pm

No EMD or PMD suggestions? Come on Matt. Get with the program buddy. ;-P

Philip Blomsterberg

04/28/2014 08:29 pm

Where did the fun in seo go? :(

Internet Geeks

04/29/2014 04:22 am

I use this tool to find good domain name. If most of the social profiles are available for the domain then its good and brand-able.

Gene Eugenio

04/29/2014 10:59 pm

Lots of tears would be shed that day. But I'm sure people would see this a mile away.


04/30/2014 04:34 am

Its better to just go with a new name. I still remember he once said its a bad idea to buy an old domain because you might be just end up getting a lemon.

Gracious Store

05/02/2014 01:52 am

Of all things anyone may want to inherit, why inherit a domain name?


06/02/2014 06:57 am

A domain name is a virtual property asset. The rise in Domain name investing is quite recent. Basically you buy a good domain name at a low price and sell it to interested buyers at much higher prices; works like property flipping except that it's much easier. Let's say a company who manufactures keyboards want their website URL to only be but it has already been bought by you. It would then pay you an amount of money ranging from hundreds to thousands to millions to buy the domain name from you, if you are willing to sell. But mostly, domain name investors do not directly sell the domain names to final, interested companies. They sell it among themselves and try to make a profit from sales as the domain name's worth goes up.

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