Confirmed: Concert Rich Snippets Showing In Search Results

Feb 24, 2012 - 8:21 am 2 by

Just about a month ago, we reported seeing concert rich snippets on 3rd party sites. Meaning, the snippets under the search listing shows rich snippet data not from that site listed but from a 3rd party site selling tickets for that band.

Google has announced this feature last night, stating "now when you search for bands or artists, you may see upcoming concert tour dates right on the results page if they're playing in your area."

Here is an example for searching for Guns N' Roses:

Concert Rich Snippets

The most interesting part of this is that this is an excellent way to get number one rankings for your site without having the number one ranking. Just piggy pack on the band's name and hope and pray that Google lists your site as a seller of tickets for the band.

How? Google says:

If you have a website listing upcoming events and would like them to appear in search, you should add rich snippets markup to your web pages. After following the instructions to mark up your events, use the rich snippets testing tool to test your markup and see how it would appear on Google.

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Rumbling, Manual Actions FAQs, Core Web Vitals Updates, AI, Bing, Ads & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Updates

Google Urges Patience As The March 2024 Core Update Continues To Rollout

Mar 18, 2024 - 7:51 am
Google

Official: Google Replaces Perspective Filter With Forums Filter

Mar 18, 2024 - 7:41 am
Google Maps

Google Business Profiles Now Offers Additional Review After Appeal Is Denied

Mar 18, 2024 - 7:31 am
Google Maps

EU Searchers Complaining About Google Maps Features Changes Related To DMA

Mar 18, 2024 - 7:21 am
Google

Google Showing Fewer Sitelinks Within Search

Mar 18, 2024 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: March 15, 2024

Mar 15, 2024 - 4:00 pm
Previous Story: Google Now Allowing Searches For Sex On Strict SafeSearch