Has Google Changed As A Company?

Dec 10, 2012 • 9:02 am | comments (12) by twitter Google+ | Filed Under Google News & Finances

google change - butterflyA WebmasterWorld thread has conversation around an old post from a former Googler who talked about why he left Google after so many years.

His post is named Why I Left Google and he explains basically that since Larry Page took over the company and made the company about Google+, the focus and spirit of the company has changed.

He wrote:

Suddenly, 20% meant half-assed. Google Labs was shut down. App Engine fees were raised. APIs that had been free for years were deprecated or provided for a fee. As the trappings of entrepreneurship were dismantled, derisive talk of the “old Google” and its feeble attempts at competing with Facebook surfaced to justify a “new Google” that promised “more wood behind fewer arrows.”

Larry Page himself assumed command to right this wrong. Social became state-owned, a corporate mandate called Google+. It was an ominous name invoking the feeling that Google alone wasn’t enough. Search had to be social. Android had to be social. You Tube, once joyous in their independence, had to be … well, you get the point. Even worse was that innovation had to be social. Ideas that failed to put Google+ at the center of the universe were a distraction.

It goes on and on, but hits it with:

Google was the rich kid who, after having discovered he wasn’t invited to the party, built his own party in retaliation. The fact that no one came to Google’s party became the elephant in the room.

The folks at WebmasterWorld are having a field day with this, as they should. Everyone, including those outside the company, feel the change in the company. But only insiders who have been there for years really feel it at this level.

Has the company changed for the worse?

Forum discussion at WebmasterWorld.

Image credit to BigStockPhoto for Butterfly

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12/10/2012 02:22 pm

Of course it has. Everything changes. Google thought it was the internet. Facebook came along showed them that another company can have the same delusion of grandeur. This shook Google to the core! and now we have a Google stock piling cash to fill its war chest. Google is now a leaner and "MEANER" company that it had ever been in the past. We have Facebook to thank for that. Even Google is not to big to fail and I think they have realised this and that is why they are going down this track. The funny thing is by going down this track it is just isolating itself even more. The webmasters and publishers that used to be allies are quickly becoming Google's enemy. if you had of asked me 5 years ago would I want Microsoft to succeed at he expense of Google's market share. I would have asked you what you have been smoking but that is where you find me today. I am actually hoping that Bing will become enough of a competitor to google that google is forced to treat webmasters with the respect they deserve.


12/10/2012 02:48 pm

I heard, from someone on the inside, that many of these changes are being hotly discusses in Google. One of the biggest changes is that Google was once all open but now many departments operate behind closed doors. But, any company that grows so rapidly will change. Google is a huge company now, change is always expected, and usually needed, to maintain growth and stability.


12/10/2012 08:20 pm

we love old google, but not what it now. Now it real greedy evil, thanks to L.P.


12/10/2012 08:22 pm

i not see any changes expect more and more 'greedy'

Joe Youngblood

12/10/2012 11:04 pm

Use the Bing App on your phone. I hate to sound like a shill, but I think Bing did a great job on a search app, Google's has always been hit or miss for me. I think as SEOs we should want there to be competition, it's healthy and it makes things better for all involved. Google clearly appears to be trying to get right up to the Monopoly line and then stay there and move into another industry.

Google is rigged

12/10/2012 11:45 pm

Yes Google has changed. The SERPs used to be sacred, now they are manipulated to make more money with ad clicks. It's not a conspiracy, despite of Matt Cutts, the pro liar says, Google reports huge increase on ad clicks after every major update. No one should trust Googlers anymore, they will sell and pimp their moms for a buck, let alone manipulate SERPs. .


12/11/2012 01:13 am

I agree - Google fears the loss of marketshare. The way Vic Gundotra was acting in the interview with SEL about Google+ was such a big disappointment to me. IMO, that interview really portrayed Google as being evil and it showed the animosity that Google has towards other companies simply because those companies are successful. Greed sums it up! In the past I always admired Sergey Brin because he had good things to say about Bing and Yahoo. I guess that was when Google felt like they were king. Now that Vic Gundotra can't even say the word Facebook, shows how intimidated they are.


12/11/2012 01:40 am

I agree that interview with Vic was interesting more because of what wasn't said than what was said. It will go down in history as one of those defining moments and when you watch that video after having read the article by James Whittaker, then Vic's hunted look and attitude make a lot of sense. Vic looks like a guy under an immense amount of pressure, Larry is staking Google's future on the project that Vic is in charge of and you can see it in Vic's whole attitude towards the other social media sites. Larry page (his boss) telling him to not use twitter is a damning indictment of Larry Page's fixation on Facebook and other Social Media sites that are doing it right! In the vein of what I said above. Larry Page was all smiles and happily cruising along thinking he was Mr Internet. Everyone thought he was a nice guy. Amazing how evil a person can become when their delusional bubble is burst by a third party they never saw coming.


12/11/2012 12:55 pm

I think Google has reached it's peak few years ago and now it's downhill, it's only a matter of speed. They are messing with their core competency (search) and trying (unsuccessfully) to mess with other companies core competencies (mobile, tablet, social etc.). This is a recipe for disaster...

Anon Reg

12/11/2012 01:06 pm

Just compare screenshots of SERPs from 2005 and today. Today the first page of the SERPs has nothing but ads and links to Google's own properties.


12/11/2012 02:22 pm

everything for best user experience, - wikipedia and youtube at bottom and lot of ads at top.

Thomas Kane

12/18/2012 11:58 pm

Google is getting top heavy, looking at the numbers instead of the people. Bing is going to take over with a few years. Google+ just isn't cool and never will be.

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