Google's Card Interface Now Live

Sep 30, 2013 • 8:45 am | comments (8) by twitter Google+ | Filed Under Google AdWords

After months and months of testing, Google has finally went live with their new mobile interface. It first went live this Sunday.

Here is what the new mobile interface looks on tablets and smartphones. Notice how boxed in everything is:

google mobile design card interface

Personally, I do not like how everything seems boxed in, but maybe it will grow on me?

Google said in the Google Web Search Help thread:

Why this design?
The redesign presents search results in a clustered card UI. This presentation allows for deeper, app-like experience with individual, easily-browsable results (e.g. oneboxes, flights, news, etc.)

Where will I see the changes?
Anytime you do a Google search from our homepage,, or the main search results page for web results.

Why is there no background color on ads anymore?
We’re constantly evolving the search experience on Google and we'll continue to clearly label ads to help users distinguish between organic and paid content on the search results page.

Oh, that Ads label was being testing only for a short period of time.

Forum discussion at Google Web Search Help.

Previous story: Google's New Knowledge Graph Carousel For Musicians



09/30/2013 12:53 pm

Hey Barry, completely off topic but you want to ask Matt where the pagerank update is?

Barry Schwartz

09/30/2013 12:54 pm

I did. Nothing to tell you. see

Sanjeev Shakya

09/30/2013 01:21 pm

it's good..

Nguyen Dat Tai

09/30/2013 02:15 pm

I like this Google update.


09/30/2013 11:33 pm

I think that update may mean goodbye pagerank.. oh well!


10/02/2013 05:30 am

It is good to differentiate between organic search results and paid ads, so that anyone doing search will decide which to click on.

Heather Physioc

11/05/2013 10:55 pm

I actually do like the look of it. Google search results are such a catastrophic mess anymore and I can't tell anything apart, I think this will finally make their search results digestible again. Assuming they're as neat and tidy as the example you showed above, anyway.I haven't seen it in real life yet, but I'm anxious to see it and mess around with it.


12/02/2013 07:43 pm

"has finally went"? Really?

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