Calico: Google's Moonshot To Keep People Alive Longer, So They Can Click On More Ads

Sep 19, 2013 • 8:58 am | comments (38) by twitter Google+ | Filed Under Other Google Topics

Google Life LogoYesterday, TIME can out with an exclusive story named Google vs. Death on Google's next moonshot idea. The project is called Calico and its goal is to keep people alive longer and living better.

Google's previous moonshots include Google Glass, Self Driving Cars, Project Loon and others. But this one is pretty extreme - to help people live longer lives.

Google "is planning to launch Calico, a new company that will focus on health and aging in particular," reports TIME. The story had to rephrase it, so you are clear, Google "is gearing up to seriously attempt to extend human lifespan."

Of course, the search marketing world thinks - why? Why is Google doing this? They may quickly think there is no way Google is doing this for altruistic reasons. Instead, it is all about the money.

People who live longer, can see more ads, click on more ads, and obviously make Google more money. The customer lifetime value is increased, thus increasing the value of that person to Google.

But in reality, do you really think Google is doing this simply to make money?

One person commented on the TIME Google+ post saying, "20 years (with ads) or you can pay 9.99 a month for eternity."

TIME Google vs Death Cover

Forum discussion at Google+.

This post was written earlier this week and scheduled to be posted today.

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Durant Imboden

09/19/2013 02:48 pm

Google tends to favor long-term strategies over short-term tactics, but even with that in mind, the notion that Google is focused on boosting ad revenues from old people a few decades from now is pretty far-fetched. If you ask me, Google's founders want to leave a legacy that goes beyond a search engine and an advertising business--in the same way that Bill Gates wants to leave a legacy that goes beyond MS-DOS, Windows, and Office.


09/19/2013 03:10 pm

"Yesterday, TIME can out with an exclusive story named Google vs. Death on Google's next moonshot idea. The project is called Calico and its goal is to keep people alive longer and living better." Think that a little proof read would help that paragraph... Did you mean that TIME came out?


09/19/2013 03:15 pm

google make it only for money. it reason why now only shit in the any health related query at their serp. dublicated articles from boots & webmd (exactly same copies), gov sites, and other sites which NOT provide good information. Anybody believe now into "best users interests" as reason for tanking our sites???? I see it long time what it so hard to rank in any health niche, now it the answer.


09/19/2013 03:18 pm

Google produces a lot of media buzz and ............ that's it. ALL of their projects work only inside the X-lab and in media reports. They can't launch even the most promised "Self Driving Cars". Furthermore, it appears that almost every big car maker has their own "Self Driving Cars" project. They just don't talk about it, but work on it. Do you know, that car makers refused to use Google's technology? Google Glass - a joke. Will be used by emergency services and Army, if Google's lobby will be able to force government to pay. But no doubt, that Army has their own similar project. Google Search - can't even connect picture of the US president with the proper name. What else ?? Nothing. Just buzz, buzz, buzz ...... Google is the biggest disappointment ..... well, sure after the US president )


09/19/2013 03:24 pm

Google is a publicly traded company. I'm sure they are not doing it out of the kindness of their hearts. Want to live longer? The highest bid lives an extra 20 years while the lowest bid an extra year. That's the Google way - pay to play.

Mike Weaver

09/19/2013 03:28 pm

I get that Google is a greedy company, but is there any reality in the idea that they want to have an 85 year old live another 5 years (thanks to them), so they can click more ads? Because that's what feeble, old seniors do on a daily basis in their assisted living facility, surely.


09/19/2013 03:39 pm

shame to google!!! Gov must separate their search engine from adwords & such daughter companies, because one more new huge monopoly just was born!


09/19/2013 04:33 pm

so healthy panda updates (tank all health sites) coming soon.


09/19/2013 04:34 pm

for every day staying in nursing house you must click 1000 times on adwords ads. It will cheat by the way? or advertisers agree with it?


09/19/2013 04:36 pm

Google is not monopoly. Monopoly is when the company produces and sells product, that most of the consumers need and this is the only company on the market. Google doesn't produce and sell product, that the most of the consumers need. Consumers need Google less and less. Google was like the door to the Internet. Now, when the most of the consumers are familiar with the Internet, Google is not so important. One can live without Google. It's the temporary market dominance, based on the early time the company entered into the market.


09/19/2013 04:55 pm

does this sites compare the ruleS?


09/19/2013 05:12 pm

Do you ever write anything other than "we are being forced to pay for adwords"? Honestly it's so tedious. Any chance of constructive comments?


09/19/2013 05:28 pm

spammer, better do it in google forums. they need spam only.


09/19/2013 05:34 pm

ok. So google want to : 1. create health based portal and get rid of any healthy sites in their serp. 2. Provide nursing services for seniors in exchange for adwords clicks on that health portal. 3. launch set of healthy panda updates (it already here, but i think partially). 4. in future provide to schools similar service in future (may be). 5. at this time you can pay for adwords (check, i not write anything about adwords, adwords is not only one way how google making money).


09/19/2013 05:35 pm

pay to live!


09/19/2013 05:36 pm

Indeed, i not think what google have long time in web search business anymore.


09/19/2013 05:37 pm

Google VS Evil. hahaha!!!


09/19/2013 05:49 pm

At the moment google penguin and panda are bad for your health... heart attacks from to much stress


09/19/2013 05:51 pm

..or google bosses are afraid of dieing so because they cant take their cash with them.... 8)


09/19/2013 06:17 pm

Update: Just tried to upload content into G+ -- no luck. The page is frozen when I click on the Link button. Another bug from Google. The Time's title probably should be " Can Google solve death of Google? "


09/19/2013 06:19 pm

not only for me, for all webmasters. Since google not search engine anymore and will do everything to tank our sites every month with new stupid updates and lie us non-stop.


09/19/2013 11:33 pm

If they really want people live longer and better, they should start for shutting down Panda and Penguin as well as improving SERPs which at this moment are totally boring, monotonous, useless and monopolized for the same 10 companies.

Nate Higgers

09/20/2013 02:19 am

who cares. they'd just jype God outta his fair share Adsense check

Dick Cheny

09/20/2013 02:22 am

good point. Google would eat babies...and not have an email or phone # for satan to call them back at.


09/20/2013 02:25 am

sounds likes Obama's Death Panels

kunta Kinte

09/20/2013 02:26 am

Nyce 1 !

MattButt Cutts

09/20/2013 02:29 am

Google defrauds evils efforts and Bans evil;s fair check

Jennifer Flowers

09/20/2013 02:31 am

Yaa, but... No One's asking you. (prolly, cause you are a pompous idiot)

Durant Imboden

09/20/2013 03:27 am

Someone who uses "prolly" and can't remember his own name is calling someone else an idiot?


09/20/2013 03:34 am

If they make it a product they can sell it

Jitendra Vaswani

09/20/2013 07:42 am

gud one

Silviu Fera

09/20/2013 08:35 am

Go go Goolge, I want to be immortal, lol:))


09/20/2013 09:07 am

Perhaps extend life so whilst they're sat in their nursing homes they can be used as human batteries Matrix style to power Google's data centres!

Aeronavigation Academy Interna

09/20/2013 11:05 am

nice idea from google, people live longer so that people can click more ads much longer! ill bet all people can see on google glass is more ads!

Yo Mamma

09/20/2013 12:14 pm

Google, oh Google. Still riding on past successes and failing on new ones. A fool and his money are soon parted


09/20/2013 07:39 pm

just interesting, what G will do if people will join their new site but not will click on ads? Will send killer or will torture seniors with updates like penguin or panda?


09/21/2013 08:52 am

kurzweil who is now an insider of google might have induced honchos there

Christopher Carr

09/24/2013 04:11 am

Most of the comments here are even stupider than the article. Amazing.

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