Google: You Can Post Book Content As Web Pages Without Issue

Jun 21, 2011 • 8:26 am | comments (8) by twitter Google+ | Filed Under Google Search Engine Optimization

Google Book Search & SEONolo, the large legal book publisher, is planning a new marketing strategy. The new strategy is called SEO and their plan is to post portions of their book for Google and other search engines to index.

The Nolo representative asked Google that since this content is in Google Book Search, would it be considered duplicate content if they put this content out there for Google web search to index.

Nolo explained:

I work for Nolo, a well known publisher of consumer oriented legal books. As part of our effort to build our organic traffic base to our large network of sites as well as, we've begun re-purposing some of our book content for the web. One example is this section on our landlord tenant law site:

All of the articles in this section are from a book, and much (not all) of the article content is viewable in google books. Is there a potential for "penalization" due to duplicate content? Will it even GET indexed in the first place? Should I dial down the amount of content I allow google books to show? Will I need to just remove my books completely?

Google's Pierre Far said it would be fine and should not result in a penalty of any kind. Pierre said:

Generally cross-index content like this shouldn't be a problem and if you own the content it wouldn't be a reason for a penalty. To give you a similar example, many sites publish content in both Google News and web search.

What do you think? I am not too sure about this. Although I think Nolo has the awesome unique content and they should use it - they need to be careful with it.

Forum discussion at Google Webmaster Help.

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Mark the Webalyst

06/21/2011 01:26 pm

Obviously Pierre's comment implies: Either Googlebot can tell the difference between content you own and content you don't. Oh really! Or that penalties only occur after a foolproof review process that can accurately attribute ownership. Hopefully not difficult in this particular case, but evenso I don't think that this is credible.I'm not convinced and agree with @Barry. Does Pierre indulge in wishful commenting? Mark

Michael Martinez

06/21/2011 05:02 pm

Authors have been publishing excerpts from their books for years.  It's a common practice and I'm surprised any publisher felt compelled to ask about it.

Barry Schwartz

06/21/2011 05:03 pm

I kind of read it to mean more than just an excerpt.

Michael Martinez

06/21/2011 07:03 pm

I consider full chapters to be excerpts but I did not look closely at the discussion.


06/21/2011 11:48 pm

March 2012: Update Rhinoceros. Nolo traffic down by 98% and what Pierre said today will not matter.

Author Rich Nilsen

06/23/2011 12:53 am

Nolo? Never heard of them. This is an old strategy so hard to see the relevance here. Rich


06/23/2011 12:34 pm

As Google's Pierre Far it would not result in duplicate content then there will be more copy past blogger and writer on the web industry.

Tomek Pilch

07/02/2011 09:35 pm

There will likely be many times where we publish the entire content of a book on either or one of our other sites, which is what I was concerned about. Truth is, I would happily just remove all of our books from Googles book search to prevent any problems. Our content published on our own sites with modifications for a better user experience is 100 times more valuable than what we get from book search. Not to mention, when done right, it's much more helpful/usable for the user when it's chopped up and published in a well categorized set of individual pages.

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