Google's Universal Analytics Coming To All, Like It Or Not


Google Universal AnalyticsGoogle announced that Universal Analytics will become the default for all Google Analytics, like it or not.

Google said:

Our goal is to enable Universal Analytics for all Google Analytics properties. Soon all Google Analytics updates and new features will be built on top of the Universal Analytics infrastructure. To make sure all properties upgrade, Classic Analytics properties that don’t initiate a transfer will be auto-transferred to Universal Analytics in the coming months.

If you want to upgrade sooner, Google made it easier with a two-step process to upgrade your existing properties from classic Google Analytics to Universal Analytics.

Google has a step by step instructions on how to do that over here.

Forum discussion at Google+.

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Stephane Brault

10/25/2013 12:46 pm

"Like It OR Not" ;-)

Barry Schwartz

10/25/2013 12:47 pm


PPC Blast

10/25/2013 12:53 pm

The problem that we had with Universal analytics was the setup of event tracking which must be done through jQuery and not using the traditional addition to the link or button. It was just confusing at first.


10/25/2013 04:08 pm

Wait, will this mean changes in the analytics code from the legacy to the new tracking code? Or does Universal work ok with the old ga.js tracking code?

Gracious Store

10/27/2013 03:50 am

What will be the relevance of the new features that will appear inn the universal analytics


10/28/2013 08:40 am

Do you know if Google said a "deadline" to this "porting"?


11/06/2013 10:21 am

Could you please point me to some more information on this? Thanks!

PPC Blast

11/06/2013 02:24 pm

Sure. I just wrote a post on how to implement the new event tracking for Universal Google Analytics. Hope it helps!


11/10/2013 05:24 am

Great, thanks!

Spook SEO

01/02/2014 05:39 am

The nice thing about Universal analytics is that whatever properties from classic analytics that don't initiate will be auto-transferred to it.

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