Google: We Know You're Confused About Manual & Algorithmic Penalties

Aug 22, 2013 • 9:19 am | comments (27) by twitter Google+ | Filed Under Google Search Engine Optimization
 

google confusionThere has always been a lot of confusion amongst none experienced SEOs about the difference between a manual and algorithmic action by Google. And Google is aware of that and promises to make changes to help clarify the difference between the two.

John Mueller, Google's Webmaster Trends Analyst, said in multiple Google Webmaster Help threads in the past twenty-four hours that they are aware and working to make it easier.

John Mueller said:

When a site is algorithmically found to have been compromised, a reconsideration request is unnecessary -- it'll be updated automatically as we recrawl & reindex the content from there, and see that it's no longer compromised. The normal crawling & indexing can take a bit of time, so unfortunately you'll need to be a bit patient. In cases where the site was manually found to be compromised, you can still submit a reconsideration request to have it reviewed. You'll see the difference by checking the manual action feature in Webmaster Tools. We're looking into ways to make this process a bit clearer, more straightforward & consistent, I realize it's a bit confusing at the moment..

Specifically, John said, "We're looking into ways to make this process a bit clearer, more straightforward & consistent, I realize it's a bit confusing at the moment..."

I am not sure what their plans are exactly but it would be so sweet to have not just "manual actions" but "algorithmic actions" section in Google Webmaster Tools.

Forum discussion at Google Webmaster Help.

Update: Or maybe not, John clarified on Google+:

I think you're mixing something up there -- this was specifically about hacked / compromised sites.

Image credit to BigStockPhoto for confused man

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Comments:

guy

08/22/2013 01:37 pm

oh. John, 99% of sites penalized but you still talking about some hacked links.

Bertrem

08/22/2013 02:05 pm

I think you have the clock hearing luiden but you don't know where the klepel is hanging...

mark

08/22/2013 03:09 pm

All Google update are confusing.

John

08/22/2013 03:26 pm

100% agree with Barry. Having an "algorithmic actions" section in WMT would not just bring back some trust in Google but also be a help to countless of webmasters. Ideally: Separated info like "Panda related", "Penguin related", "exact match domain related", etc. Google always claims the NSA, USA, etc. aren't transparent enough. So shouldn't it be in Google's best interest to be a role model and not be just the same?

mark zukerman

08/22/2013 04:02 pm

All Google update are confusing!! i tried to find the twitter of nietzkov and i found his mtv page...wtf

Aseem

08/22/2013 05:08 pm

Well I've been frustrated by the fact that spammers and people who purposefully try to scam the system get told exactly what's wrong and what can be done to fix it. However, if you're like most people and something is "algorithmically" wrong with your site, you just have to sit around and guess what's wrong. It's completely unfair because many of the people hit by Panda especially, still can't figure out what's wrong with their sites even after trying all kinds of stuff.

aybecker

08/22/2013 06:18 pm

John, I like what you had to say. I also agree that it would be nice if Google was more transparent. That said, Google does stuff like this on purpose. On top of making it extremely confusing and challenging (cleaning up external web properties in addition to your own), they also play favorites. For example, if you implement the same set of Panda/Penguin/EMD optimizations into 5 similar websites effected by the same issues, you might only see 2 or 3 of those 5 recover even though you did the same thing. Why is this? Because Google wants it this way. The more people not getting SEO traffic the more potential for them to sell those clicks to others and/or drive that traffic to their own products. They have whitelists and blacklists of who will/won't be effected by their updates. The best way to combat them is to diversify your traffic so you aren't relying on the Google teet to stay alive.

ethalon

08/22/2013 06:38 pm

"They have whitelists and blacklists of who will/won't be effected by their updates." Source for this statement?

ethalon

08/22/2013 06:40 pm

"... they also play favorites. For example, if you implement the same set of Panda/Penguin/EMD optimizations into 5 similar websites effected by the same issues, you might only see 2 or 3 of those 5 recover even though you did the same thing." Source for this one as well?

ethalon

08/22/2013 06:44 pm

Did you try doing a search for 'nietzkov twitter'? Why wouldn't you expect to see a bio page come up for 'nietzkov'? Why do you think his twitter is the better example? Why couldn't you just click on the twitter result which was the next thing after the mtv page? Really, I don't understand what criticism you are trying to bolster with this example.

aybecker

08/22/2013 07:04 pm

http://searchengineland.com/google-bing-have-whitelistsexception-lists-for-algorithms-67732

aybecker

08/22/2013 07:08 pm

I'm Co-Founder of an Internet Marketing Company called Highly Relevant. We have serviced over 200 websites, with 50 of those being direct Panda/Penguin/EMD recovery campaigns. We have our own systems, processes and recovery best practices that we employ. Sometimes we see only a 3-5% lift in SEO traffic; sometimes we see a full recovery. That said, the core of what we do is exactly the same from site-to-site.

ethalon

08/22/2013 07:09 pm

Thank you. The article does clarify what you stated in your comment quite a bit.

ilesh vyas

08/22/2013 07:47 pm

100% agree with your statement even website owner Can't wait to come out of the problem and he/she do not have much idea about who did the stuff for them and some time that causes to the current SEO company or a Person

Mr Breakfast

08/22/2013 08:23 pm

I would give anything to see your idea of an "algorithmic actions section in Google Webmaster Tools." come true. That would be the most helpful tool ever.

Alan Ng

08/22/2013 09:18 pm

As others have said there is a content based algorithmic penalty - Panda and also a links based algo penalty - Penguin. WIth regards to a links based penalty recovery is very difficult given the lack of linking domains information. The algorithm will clearly 'see' and 'use' link data that a manual audit may never find - not with link data information we have access to at this point in time. It would be good to have some clarification on this issue from Google.

Rick

08/22/2013 10:02 pm

I love that idea to. It would help me figure out if I actually need to be fixing issues that might be related to penguin or panda or not. It may just be there is less traffic in the overall niche and I can't tell.

igl00

08/23/2013 12:31 am

They are not said exactly what to fix. All it says 'external incoming links', you dont know which ones.

gaz

08/23/2013 06:39 am

yes it would be incredibly useful to know which links are the problem so next time i am building links, sorry(!), inbound marketing i can avoid them

VR

08/23/2013 07:40 am

You are right Mr Breakfast. That tool really helps.

Toe

08/23/2013 11:28 am

Not sure if google is interested in such a tool...its best to keep them SEOs guessing

Frank

08/23/2013 01:34 pm

I'd like that too, Mr Breakfast. Wouldn't be so bad if they didn't control so much of the search market. But because they have the power to make or destroy a business, it's serious voodoo. Most of my traffic now comes from Bing. I was accepted into their ad program but don't know enough about it to take the plunge.

Frank

08/23/2013 01:36 pm

I have to wonder if the algo's are geared to knock back down the blacklist sites once they start to climb.

Gracious Store

08/24/2013 02:17 am

Such a tool will be very helpful. it will keep webmaster from lots of guess work

mark zuckerman

08/24/2013 02:32 am

it is not criticism, omg relax..i just like his tweets more than his bio...hahaha i see u delete all his pages from google index HAHAHAHAH :D LMFAO....THATS SO FREAKING FUNNY !! ..hahahahaha...hahahahahah I cannot stop ..sorry..but this is too wicked funny hahahahaha

Snowden

08/24/2013 03:44 am

they banned him lol !!!

Anonymous

08/24/2013 04:25 pm

THE USA GOV BANNED NIETZKOV FROM INTERNET

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