Google Asks Searchers: Did You Find This Ad Useful?

Dec 16, 2013 • 8:23 am | comments (17) by twitter Google+ | Filed Under Google AdWords
 

Google AdWords New Ad FormatWe've seen this before on the organic and paid side, where Google explicitly asks the searcher, did they find the ad or the search result useful. Instead of using actions to measure, in this case, Google asks using a poll.

Kim Clinkunbroomer (always wondered if she changed her last name when she became an PPCer) posted a screen shot of seeing the latest Google ad poll on Google+.

Here is a screen shot from Kin showing the new ad format followed by a poll asking, "Did you find this ad useful? Yes or No."

Google Adwords: Did you find this ad useful? Yes or No.

It is not that unusual to see these but honestly, I have never seen it myself.

Forum discussion at Google+.

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Comments:

Megan Pritts

12/16/2013 01:37 pm

I think it is strange to see that question on an ad. I guess it makes sense, but I don't see too many people answering it. Is there any data on that yet?

jimster

12/16/2013 02:00 pm

Just a little extra something to push the organic results down :)

Misa Jovcic

12/16/2013 02:47 pm

Did you find Google useful? o Yes o No

Mithun Chowdhury

12/16/2013 03:07 pm

Doesn't make any sense to me !!! How can one say if the ad useful or not without viewing it ?? So.. strange ...

WTFFcom

12/16/2013 04:21 pm

Google is all about money.

Frank

12/16/2013 04:41 pm

I don't know if votes will change things. I use Hulu a lot and I see people there complaining that they vote down ads they don't like. Hulu asks if an ad is relevant. I've had the same experience there. The ad has nothing to do with my lifestyle, yet it keeps playing over and over even when I've said it's not relevant.

James

12/16/2013 09:48 pm

It's a business. It's there to make money. Get over it.

xoxo

12/16/2013 10:33 pm

no, google. any your ads or new sites penalization action not looks useful for me. I think google is ad-engine now and created especially for sites penalization and for $$$ money making only. without any added value.

xoxo

12/16/2013 10:34 pm

they testing new ways how to get more clicks cheating customers.

xoxo

12/16/2013 10:36 pm

i think google is just stress, headache and anxiety now. I think webmasters need to do something to tell peoples what google database have now less than 1% of useful sites of the internet because of google advertising, money making & penalization practice. I think bing database is now bigger and better than google database.

Yousuf Seo

12/17/2013 05:14 am

I think competitor can take benefit of that feature. :D

Mithun Chowdhury

12/17/2013 05:45 am

this is bullshit . They cant do what ever they want..

xoxo

12/17/2013 09:46 pm

they do it and will continue do it. corporation of honesty now is total blackhat.

Pushpendra Sharma

12/18/2013 04:33 am

I never find any ad usefull...

Kingsley

12/20/2013 07:28 am

Hahaha, I doubt if they will let the world know the results of this. It's likely more people will say they don't find the ads useful, especially as most ads end up "selling" something, :)

Sarah Rose

12/20/2013 11:49 am

Hi there, Still I didn't found anything similar but if this will happen then Google will loose huge user base . Because anyone can abuse this feature for his/her own profit. Thanks

rachitseo

01/07/2014 04:59 am

Even i am working on multiple campaigns but still i haven't seen this type of results. Its Beta version or its live from now onwards. @rachitseo

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