New: Advertise Your Google+ Page On AdWords Express

Dec 21, 2012 • 8:33 am | comments (2) by twitter Google+ | Filed Under Google AdWords

Google AdWords ExpressGoogle's Christian Oestlien announced on Google+ that you can now use Google AdWords Express to advertise your Google+ page in Google.

You can do so when you see an "Advertise" link on your Google+ page. It uses AdWords Express to create and place the ads for your Google+ page. Christian explains that once you enable it, it will:

  • Attract new customers and followers with ads that run across Google (on Search and Maps, for instance), and across the web (on the Google Display Network)
  • Will only show these promotions when they're appropriate - not overwhelming people with random ads when they’re trying to spend time with friends

Here are some pictures:

AdWords Express Google+ Page

AdWords Express Google+ Page

Note, this is currently available to US customers but will be rolling out more broadly soon.

Forum discussion at Google+.

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Andy Brown

12/21/2012 03:27 pm

I'm sorry I just can't get too excited about Google Express. I believe Google's intention is good with this product but when you can only use broad keywords with no option for negatives it leaves a sour taste.

Scott Clark

12/21/2012 04:21 pm

If there were a franchise dashboard where you could edit hundreds of Google+ pages as well as provide super-admin and publisher levels of permission, I'd be all over this. Google always seems to miss the fact that franchiser owns the brand and enforces compliance. They need more than just bulk-edits with a single login... we need parent-child authentication so the child location can make their page(s) feel local. Adwords certainly does not provide this capability - so perhaps it could be done with AWE (despite it's overly broad matching and so-so display relevance.)

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