Google AdWords Bid Simulator Keyword Snapshot Report

Mar 21, 2014 • 8:10 am | comments (3) by twitter Google+ | Filed Under Google AdWords

Google AdWordsGoogle announced on Google+ that added a new set of columns to your keywords report tabs that gives you a snapshot view for all of your keywords at the same time.

The snapshot view gives you estimates for clicks and cost as optional columns in the Keywords tab, letting you build this neat new report.

Here is a screen shot of that report:

click for full size

Google said:

The new Bid Simulator columns will show you the best estimates for the additional clicks you might have received (and their associated cost) in the last 7 days if you had bid at any of the following points:

-50% lower than your base bid
-50% higher than your base bid
-300% higher than your base bid
-At your top of page bid estimate

These points help show a general range of high to low values across a broad or diverse set of keywords in your account. At a glance, these new columns can highlight which keywords may have the biggest potential to drive additional, cost-effective, traffic to your sites. You can still generate a full Bid Simulator report to get more detailed information for specific keywords.

Forum discussion at Google+.

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Mavis Flixar Ohrum

03/21/2014 05:05 pm

As an advertiser, one of the coolest features now availabe on PPC ads to mobile devices is the Click-to-Call feature. Now you can generate inbound lead calls to your business and all prospects have to do is click one button on their phone when they see your ad. Once you've got it setup, all you have to do is optimize your ads to generate increasingly more calls. You can actually even track calls, but that's technical. If you're interested in that, I recommend you call Simon who will at least get you a free audit on your PPC campaign to help you improve results. His number is 615-603-3551.

Search M.D.

03/24/2014 08:00 pm

Sounds like s/o is looking for some fish to catch?

Dosemo Technologies

07/04/2014 01:45 am

Yes,its a great tool which provides clear idea to the advertisers on which keywords to bid for more and on which keywords to bid less as it gives the estimated costs for more clicks, impressions and conversions, based on your performance in the past 7 days.

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