Google AdSense Changes Reports To Remove Invalid Clicks & Impressions

May 3, 2013 • 8:15 am | comments (8) by twitter Google+ | Filed Under Google AdSense

Google AdSense logoGoogle announced on the AdSense blog that effective now, Google is removing not just the earnings associated with invalid clicks but also the clicks and impressions associated with those invalid clicks.

Google explained that they want to reports to be a more "seamless experience" across their products. So while the reports have been removing earnings for invalid clicks, until now they have not been removing the click and impression data for those invalid clicks.

Google says earnings are not effected but you may notice changes to your click and impression data. It also may impact the CPC (cost-per-click) and RPM (revenue per thousand impressions) showing a slightly higher number.

Google said:

So what does this mean for your AdSense account? First and foremost, this change will not impact your earnings in any way. In most cases, removing the invalid activity from your reports means you can expect to see a slight decrease in clicks and impressions, causing a slight increase in CPC (cost-per-click) and RPM (revenue per thousand impressions). The clicks and impressions that we’ll no longer show in reports include activity like accidental clicks, so metrics like your CTR (clickthrough rate) will more accurately reflect your site's performance. You might also see a more noticeable difference in your AdSense reporting when compared with your own account statistics measured through other tools. Please note that this change won’t affect the way we screen for invalid activity.

So don't freak out when you look at your reports.

Forum discussion at Google+ and WebmasterWorld.

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05/03/2013 03:53 pm

Great, so they will now show less accurate data. I think what most AdSense users want to know is more detailed information about invalid clicks/impression, not to have them secretly removed. I guess I have to setup an ad server to count the number of impressions and compare them to Google now? This is completely backwards from what publishers have been asking for. Great job Google!

Deby Coles

05/03/2013 05:42 pm

OMG - terrible move! Now how on earth will publishers monitor for invalid activity and react appropriately if Adsense aren't showing it to us! The first thing we will know about it is when the account disabled notice arrives, leaving us with no data/reports/defence to use in any appeal.


05/03/2013 10:00 pm

I agree with others here, how are we supposed to monitor invalid clicks now? I have been click bombed the last month and was able to stop this attack using information from the performance reports. Now this won't be possible anymore. Wake up Google!


05/04/2013 12:08 am

Hey, the bonus money paid to Google employees has to come from somewhere right? What you don't know can't hurt you, which is why Google is providing less data to be less transparent.

Josef Holm

05/04/2013 08:22 pm

Not a very smart move by Google. Advertisers are expected to report fraudulent click activity and removing invalid clicks from the stats means there is no way of knowing if anything is going wrong until its too late.

Rudy Prasetyo

05/18/2013 11:07 pm

My account suddenly closed because Bombclick and I lost $400 last month!

Gail Nobles

05/30/2013 04:47 pm

Find another way to make cash. Don't rely on Ads.


09/08/2013 02:00 am

Google "We understand that sometimes a third party may generate invalid activity on your ads without your knowledge or permission. We know that these clicks are not the result of genuine interest in your products and services, and regularly work to improve our system to detect these clicks and filter them. Not only does this help protect publisher accounts from sabotage, it also ensures that advertisers are not charged for the filtered clicks." In this case, invalid clicks mean if someone repeatedly clicks on your ads. There may be a "simple" solution for that. Do not count these clicks at all, it needs an other algorithm in Adsense program. Problem solved. Publishers and advertisers protected, Google too earns more money by not banning accounts.

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