Google Shutting Down AdSense For Domains

Feb 22, 2012 • 9:35 am | comments (13) by twitter Google+ | Filed Under Google AdSense
 

Google AdSense For DomainsThe Google direct AdSense For Domains program is being shut down by Google. The last day is April 18, 2012. This is not effecting the whole program, but specifically the "direct AdSense for Domains" program.

Google posted this news on this page and people have started to notice the news.

Here is the timeline:

  • February 22: AdSense publishers can no longer start using the Hosted domains product.
  • March 21: You will no longer be able to create new hosted domains.
  • April 18: Hosted domains will become inactive and it will no longer be possible to earn from them.
  • June 27: Hosted domains will no longer be available in AdSense accounts.
Google is also offering advice on how to migrate to another provider.

This is a smart move by Google since there have been numerous complaints on all sides of the coin.

To be honest, I am a bit surprised they closed it down because they have fought off these complaints for years and years now. Now they decide to close it down? Google said:

After evaluating the benefits of our partner network, we’ve decided to retire the Hosted domains product within AdSense. Going forward, undeveloped domains will only be served through our existing AdSense for domains distribution network.

For more details on this change, see this page.

Forum discussion at Acorn Domains and Twitter.

Previous story: Google Mobile Images Leads To Wrong Image?
 

Comments:

Jon

02/22/2012 02:58 pm

I really never understood the whole Adsense for domains thing. Seems not to be in the interest of the advertisers - who really wants their ads on random holding pages? Did it provide really low PPC prices for advertisers? 

Art Science Web

02/22/2012 03:52 pm

Adsense for domains, aka free reign for spam sites to buy keyword domains with every variant adding letters to the end of the domain in hope of ranking and raking in some dough.  About time Google.

Steven - The Community Manager

02/22/2012 04:36 pm

 I wonder how much this decision will eat into their profits?

Off Site Optimization

02/22/2012 10:39 pm

So how you suppose to make your fake internet millions now? Does Pinterest offer ads yet? Good riddance, I am tired of competing with sites for rankings that wouldn't know what whitehat tactics were if it sat on their lap. 

pervezalam

02/23/2012 05:23 am

it is good news for users agains the domain who apply direct AdSense For Domains to create confusion for user with Google AdSence page only like this -  https://support.google.com/adsense/bin/answer.py?hl=en&answer=105924

Harriet Lucia

02/23/2012 09:31 am

No need to bother!!!! The Decision was taken and better to habituate with alternative sources. this targeted dates will definitely help to search for an alternative. crazy information ...Thank you.

Commodore Pet

02/24/2012 07:32 am

I would bet they weren't making a good enough return on the program anyway. They're getting like eBay where they push everyone in one direction then change their minds, shut it down, and push everyone in another direction. Sad,

Ish88an

02/24/2012 09:10 am

 Google to Retire Hosted Domains Product within AdSense... What you say???

eyepaq

02/24/2012 03:11 pm

not much. Anyway it was hurting them more so it was a good business decision.

SEO Bradford

02/25/2012 01:13 pm

Look like Google doesn't think the bad press is worth it...

Nico

02/29/2012 11:01 am

Jon, contrary to your comment we do believe that direct navigation traffic is very targeted traffic and converts for the advertisers. This is also underlined by a study conducted in 2007: http://www.ireit.com/ica_growth_4.pdf As for the speculation about the reason for the shut down: Google is simply shutting down their B2C Domain business and will rely on B2B relationships with their domain monetization partners like Sedo or us in the future. Nico ParkingCrew.com

Ferdinand

03/02/2012 07:14 pm

Nico, I didn´t understand the difference between Google Domain business and yours. Could you explain, please?

AMINNOK

04/01/2012 05:06 pm

"Google Shutting Down AdSense For Domains" PLS WHAT THOSE THAT MEANS PLS  

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