Google in Class Action Lawsuit Over AdSense for Parked Domains

Jul 17, 2008 • 10:14 am | comments (5) by | Filed Under Google AdSense

InformationWeek reports that there's a class action suit against Google about having AdSense on parked domains when they aren't likely to yield conversions. In the specific case, a legal services provider had his ads running for about 6 weeks on parked pages. He received over 200,000 impressions, 668 clicks, and zero conversions. The plaintiff spent $136.11 and is disappointed that he had nothing to show for it. By forming a class action suit, he and his lawyers are hoping that this affects other Google advertisers.

Barry writes about the lawsuit at Search Engine Land and makes sure to point out that the ads were running when Google announced that advertisers can opt out of AdSense for Domains.

Meanwhile, forum members say that this can put a damper on the domaining industry. It also makes the lawyer (specifically the one behind the lawsuit) look silly for suing Google when he isn't seemingly reading the fine print and learning how to use Google AdWords effectively. They feel that the plaintiff, an individual named Hal K. Levitte, is just looking for a big fat check from Google but that he's wasting his time. Other people think that Google's "AdSense for Domains," specifically for domains that lack content, is a bad strategy.

This sentiment is echoed by others as well. Why would you want to spend your money on parked domains? And why would visitors actually hang around?

Forum discussion continues at DigitalPoint Forums and WebmasterWorld.

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