Publishers Slow To Try Google AdSense Experiments

Nov 18, 2013 • 8:21 am | comments (8) by twitter Google+ | Filed Under Google AdSense
 

AdSense Custom Search AdsEarlier this month, Google launched AdSense Experiments, an automated and seamless way to test variations in ads so that you can see what types of ads earn you more money.

I am honestly surprised to see very little feedback from the publisher community on how these are working.

The WebmasterWorld forum thread has some people who have tried it but have not learned much from it. But most have not bothered to even try it.

One said:

OK, so after few days of experimenting on two ad units my originals show better results. BUT, google still bets on variations. I wonder if they push their beloved "allow text and image ads for better performance" suggestion through the confidence score, because in both cases poorly performing variations are "text and images", while my originals are image only, and google still gives 90-something confidence score to variations.

Another publisher said:

I'm running a few experiments myself, and not mush to report yet. What I do find frustrating is 2 of my sites get a lot of traffic, yes ads for only one site can have experiments. Has G decided the other doesn't need it?

I found very little discussion in the Google AdSense Help forums except a technical problem setting it up.

Have you tried it?

Forum discussion at WebmasterWorld & Google AdSense Help.

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Comments:

netmeg

11/18/2013 01:26 pm

I'm using a new beta AdSense home page and they haven't shown up in my account yet.

Deven Jadav

11/18/2013 02:46 pm

I did used it couple of days before, But the show is that when i view report both the reports name 1. Original 2. Custom (Changes to test) shows same name with details of changes like which low which high CTR etc... Now how will i know/check which is custom and which is original ad ?.. may be a beta bug ..?

Fedor

11/18/2013 03:24 pm

I've run 8 experiments so far, but had to use php for more advanced testing. It's a helpful tool but is limited at the moment. Showing the variation ad preview or at least naming the variation would be nice when viewing the experiment details. I sometimes forget what I had changed and it's a hassle to write a detailed description of what was modified. I can see this tool being more powerful in the future as they improve on it.

JustConsumer

11/18/2013 03:39 pm

"We apologize for the inconvenience, but we are unable to process your request at this time. Our engineers have been notified of this problem and will work to resolve it." They resolve it more than a week already.

Spook SEO

11/18/2013 07:46 pm

Free software could really give you lag at times. There are some inaccuracies with the way it is performing but, overall, it can still be considered as one of the best when it comes to SEO tools. You also have to consider the number of people using it.

Shea W

11/20/2013 08:53 pm

I've been using it for a few days now. Right now I'm trying to determine which ad is which in performance reports as the description is the same.

Rick

12/21/2013 11:45 pm

I have been running this for the last few days, and so have it is showing me that display ads are outperforming text ads, opposite of what google recommend which is enable both text and display. Leaving it for a few days and then switching all to display.. well based on results.

Paul Thomson

03/18/2014 03:08 pm

It's a brilliant feature, one that I am experimenting with as of today, but it's still in Beta. As with most things I've found with Google, features improve drastically quite quickly. I would love to see an option that would allow ALL adverts to use a variation of different text colors/font formats etc to see what is best with your site. This would be easy to implement for google and would save beta testing manually... just my 2c on the matter. I think it has a LOT of potential moving forward but would probably give it another 4-6 months before beta ends. I'm excited to see how this pans out...

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