Google's New AdSense Custom Search Ads

Mar 30, 2011 • 8:26 am | comments (9) by twitter Google+ | Filed Under Google AdSense

AdSense Custom Search AdsGoogle announced they are launching a new beta AdSense search product named AdSense Custom Search Ads.

What does it do? In short, they are AdSense ads designed for search results pages. But isn't there already an AdSense for Search? There is, but the ads here differ in that they are based off your site's search queries and not directly off the context of your pages.

How are these better? Google said:

  • Custom Search Ads uses the search query to deliver highly targeted, relevant ads. The result is satisfied users and more revenue.
  • Leverage the expertise and unique ad formats found on Google while accessing our partner network of over one million advertisers.
  • Custom Search Ads can be customized to the look and feel of your site. Size, location, color and font are all in your control.

Honestly, I do not see the full differences between the two products. I.e. the one Google launched in 2008 and this one. I always felt the AdSense for Search ads were from the queries not the context. So this is very confusing to me. Yes, there are some added features here but how it is more relevant?

For more information and to get started, see this page.

Forum discussion at WebmasterWorld.

Update: Google sent me a crystal clear explanation and here it is:

AdSense for Search is tied to a Custom Search Engine for the publisher's site: it offers a search box, along with search results and ads. Custom Search Ads do not offer a search box, they only return ads (that are customized by the publisher).

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03/30/2011 12:38 pm

barry as this is now public its all to do with the "advanced" features. basically you can pass the niche your in to the search to target the ads vs them being 100% contextual on the keyword..

Kevin Spence

03/30/2011 04:26 pm

I've been using these for some time now. Basically, it gives you many more options. You can size the ads however you like, place them where you want to, specify how many ads should be in each unit, and customize the values that you pass to google based on the search term. It's a really big improvement.


03/31/2011 05:27 am


Barry Schwartz

03/31/2011 07:36 pm

I updated this post with the difference. AdSense for Search uses Google's search box. AdSense Custom Search Ads do not need Google's search box, it can be another search box...


06/26/2011 03:03 pm

I cannot see ads in my custom google search page.


08/30/2011 11:58 pm

Hi Kevin, How much you will sell your adsense acount ? I have been trying to get google to approve me but they even havent sent me an email. my email is


08/30/2011 11:59 pm

How much you will sell your adsense acount ? I have been trying to get google to approve me but they even havent sent me an email response i need the "Adsense Custom Search Ads".my email is


04/27/2012 10:31 am

I did not knew about this, will to implement on my SEO site  

SEO Sheffield

05/06/2012 04:49 pm

Sheffield SEO company. Search engine optimisation agency managing 100+ websites with thousands of top rankings.

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