Google: Blocking AdSense Ads Does Not Prevent Low-Paying Ads

Jul 9, 2012 • 8:14 am | comments (13) by twitter Google+ | Filed Under Google AdSense

Google AdSense logoGoogle announced you can now block AdSense ads within the Google Publisher Toolbar but warns that you should not block ads simply because you think you will earn more money doing so.

Google said:

Please be assured that clicking the ad overlays generated by the toolbar is permitted, and won’t generate any invalid clicks. Also, keep in mind that blocking any ad will lower your potential earnings, as it reduces competition for your ad space by removing advertiser bids from the auction. It’s a myth that filtering ads can prevent ‘low-paying ads’ from appearing, so as always, we recommend blocking only those ads that you feel are unsuitable for your users.

Google has told us before that blocking types of ads do not help you earn more.

But publishers have been blocking ads since the feature came out as a way to try to earn money from better earning ads.

A WebmasterWorld thread has publishers that simply do not believe Google that this method doesn't work when trying to earn more money.

MartniBuster, an old time AdSense publisher responded, "What the heck?" Another senior member said, "If my site was flooded with one of those fat belly adverts, no-one will click on it. By removing it allows other adverts to appear, and more likely to be clicked on."

What do you think?

Forum discussion at WebmasterWorld.

Previous story: Daily Search Forum Recap: July 6, 2012


David Iwanow

07/09/2012 12:23 pm

I'm not sure on the direct link between low quality/non-relevant ads but certainly if it makes your site look better by blocking Teeth whitening, Fatloss or Groupon ads I think it's something a webmaster must weigh up. But the sheer amount of time spent trying to find and block all those unrelated ads could be spent better elsewhere such as optimising ad units or creating better content.


07/09/2012 12:36 pm

Well, I could get the exact point from here but I have a question here my friend was running adsense account and that had a balance of $600 approximately but google has blocked that account is there any way to get back that money?


07/09/2012 12:49 pm

i think you have to do all three :)


07/09/2012 03:06 pm

Those 'fat belly' ads that were mentioned by the senior member are doing a disservice to the readers; there are excessive online complaints about these type adverts. But there are tons of like-ads in play that Google has allowed which in the end don't really impact the quality of the website, rather Google as they are the ones who approved the ads. By now, people are aware that website owners aren't related to the ads, just the revenue. If I see an ad in a magazine and it's scam related, then yes - I'm going to blame both the magazine and the scammer. The magazine allowed the ad. But what we have online is quite different with Google as the middle man. The readers and the web owners are just the bottom feeders. We both take what we can get, but it's not always to our liking. That's why the best form of adverts is direct. If Google doesn't start doing a better job of filtering out scam type ads, fewer and fewer people will quit clicking on all ads. They really need to clean house in that area. Unleash the aardvark....

Webstats Art

07/09/2012 04:16 pm

Fat belly ads are entirely relevant because most people who spend too much time on the internet get fat and want a way to get slim so that they can spend more time away from google and the internet and have fun with other slim people and become the talk of the town on facebook.


07/09/2012 05:09 pm

For some websites, it is foolish to block advertisers to try to increase your income. This is especially true of sites that are not geared toward shoppers. But my site covers a very narrow niche. I find that blocking some advertisers improves my income. As for the quality of ads, you have to block ads that are misleading or in poor taste. Otherwise it hurts your site's credibility. I have not had too much trouble with objectionable ads because I block categories for gaming, weight loss, and politics.


07/09/2012 08:00 pm

LOL! :-)


08/15/2012 07:11 am

Webstats Arts, best answer! )) For google it profitable to show everything ads. And they specially don't want to do a breakdown of certain categories of sites. For example, on a site about cars - only automotive ads, the site about politics only political ads, etc. It isn't relevancy point. Pay attention to sites on which is shown 100 % relevant ads. These are only at sites with an premium adsense account.


10/30/2012 09:34 pm

I was wondering this. Thanks for clearing this up.


07/24/2013 03:33 pm

But my earnings fell after blocking most of the unrelated ads and don't know what to do next should i unblock them??

osman musa

08/28/2013 05:08 am

I was surprised to see computers and electronics category was blocked already, and I can't remember if I did it or not. My entire site is gadget oriented so now that I have unblocked, I think earnings will increase.


09/23/2013 12:49 pm

Why would Google AdSense supply ads that are misleading or in poor taste? I thought application and suspension processes dealt with those issues. If they do not, why does Google have such secretive and onerous application and suspension processes?

Seun Hallanaija

04/21/2014 06:06 am

this is the best advice above all! thanks David for this candid word. I personally cover a news and entertainment niche and would suggest that niches like this should allow all kind of ads. i used to block ads too but later unblocked all after i stumbled upon this post. now optimizing my page would work best i think.

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