Does Google Update Their AdSense Algorithm?

Feb 8, 2013 • 8:29 am | comments (3) by twitter Google+ | Filed Under Google AdSense

Google AdSense AlgorithmMost webmasters and SEOs are obsessed with Google web search algorithm updates but very few talk about when Google updates their AdSense algorithms.

A WebmasterWorld thread asks if there is such a thing as an AdSense Algorithm update.

Personally, I think there is. There are algorithms for everything Google does, especially AdSense. There are AdSense algorithms for:

  • Pricing
  • Ad matching
  • Ad formatting
  • Smart pricing
  • Display versus text ad placement
  • Spam fighting
  • and much more...

I am confident Google is routinely updating these algorithms to constantly tweak and improve them.

Forum discussion at WebmasterWorld.

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Madhav Tripathi

02/08/2013 02:36 pm

Sure there is some Adsense algorithm change. Since 2nd February my daily Adsense earning is 25% to 30% less.


02/08/2013 03:03 pm

Is it possible you're seeing this because of the link disavow update in January, so your traffic is now lower? It's worth checking before jumping to conclusions.

Reji Kumar

02/08/2013 04:43 pm

yes Madhav Tripathi. Mine also

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