Google AdSense Automates Your Ad A/B Testing

Nov 7, 2013 • 7:58 am | comments (4) by twitter Google+ | Filed Under Google AdSense
 

AdSense Custom Search AdsGoogle announced a new feature within Google AdSense that helps streamline the practice of testing various ad units through A/B experimenting.

Google said "we’re releasing a new AdSense experiments feature for your ad unit settings."

What does it do? It let's you use one piece of code and then define on the AdSense console end, which ad units you want to test within that ad code.

Google said you can test examples such as:

  • Compare the performance of text-only ads to ads that have both text and display enabled
  • Determine how ads with a visible border perform compared to those that are ‘borderless’ (where the color of the border matches the background of the page)
  • Analyze the effect of changing the color of ad text on ad performance

Around 24 hours after you set up an experiment in your account, you’ll see a confidence score for the two ad units settings. This report will be found in the experiments report.

Here is the screen to set up these experiments:

click for full size

For more details on how to set these up and track, see this help document.

Forum discussion at Google+ & WebmasterWorld.

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Comments:

igl00

11/08/2013 03:12 am

looks decent

Sociabl Web

11/08/2013 07:22 am

Great news for adsense account holder.

Graciousstore

11/09/2013 04:55 am

This is a good feature

Ankit Oberoi

12/20/2013 02:02 pm

Hi, I'm Ankit, cofounder of AdPushup, an Ad Revenue Optimization tool, which helps publishers/bloggers optimize their AdSense Revenues. Actually, there are a lot of things missing: 1) Adsense Experiments can only test 1 ad colors/style. From what we have seen, you need to test tens if not hundreds of variations to get the best performer. 2) Adsense Experiments can only test in the current placement. So you cannot test between two different ad locations. 3) Adsense Experiments can not test between different ad sizes. 4) Adsense Experiments has no Visual editor. 5) Finally in Adsense Experiments, For retiring/introducing new ads, code/page needs to be touched. Thanks, Ankit

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