Google's Matt Cutts: Why Google Use To Only Crawl 100 Links Per Page

Nov 26, 2013 • 8:09 am | comments (12) by twitter Google+ | Filed Under Google Search Engine Optimization

100Google's Matt Cutts posted a video answering the old question, can Google crawl more than a 100 links on a specific page?

Of course they can. They said so in 2008 and there are plenty of sites with hundreds of links on a page that are not penalized by Google.

Google said they have no specific rule, but if the number of links you have on your page looks spammy, then Google reserves the right to take action.

Here is Matt's video:

Of course, many SEOs are scratching their heads and asking - really? Did Matt Cutts really need to go on record about this? Is this the state of our SEO industry?

Forum discussion at Google+ & Twitter.

Previous story: Daily Search Forum Recap: November 25, 2013



11/26/2013 03:03 pm

This was actually useful for me. I am an SEO an assumed this but there was no proof from Google except sites ranking well with lots of links. The reason I need proof is to show other departments that do not understand SEO and do not always believe what I say. So this is useful not necessarily for SEO's but for others that are going by the old way of doing things because it is what they were taught or read somewhere a long time ago.

Gareth Mailer

11/26/2013 04:43 pm

I think this was completely apparent to any SEO with, well, any common sense. Blanket ban strategies based on specific metrics will never work, there are too many variables and too many shades of grey (it's a bit like when people say "guest posting doesn't work", it's not about what you do it's HOW you do it) - amazingly, even in 2013, people keep believing in SEO fiction which is completely detached from common sense.


11/26/2013 09:12 pm

lol Gareth - are you still stuffing spammy 400 word articles into goarticles like u did for me a while back ??

Soni Sharma

11/27/2013 09:07 am

Yes links more than 100 on single web page may be Spam but not in all cases. The web page which has list of 1000 Good websites related to some good information or resources, that webpage may not be considered as spam.

Atul Rawat

11/27/2013 09:22 am

I agree with you.. But still many webmasters creating duplicate auto generated webpages with hundreds of spam links on websites.

Gareth Mailer

11/27/2013 12:11 pm

Always nice to read the comments of a fan. Seen as I have no idea who you are (you've chosen to conceal your identity), what you're talking about or when this was even supposed to have happened, I can't comment further. You've seen to that. Our prospecting/outreach/content marketing/link building has changed markedly over the last 6 years (like most Agencies) - if you want to talk it through you can call me on 01618726090, or email me or a member of my team.


11/27/2013 12:23 pm

Those who believes that Google doesn't rank pages having more than 100 links,it's not make sense. A lot of advertisers website shows hundred plus results on each page and rank well..


11/27/2013 03:00 pm

That does not mean that it wasn't a best practice that they should have been following but were not. They could still rank well even if they are violating some best practices. That is how some people here think of these things. So proof is needed in some cases.


12/01/2013 04:32 am

Just aa side question? Why doe it take Google so much time to crawl pages as compared to BING?


12/02/2013 12:17 pm

Considering 100 links should not be considered. Instead it should be based only on relevancy.


12/06/2013 08:37 am


Spook SEO

12/06/2013 03:04 pm

Seriously? 100 links in one site?! Definitely can do it but they will have to differentiate between the spammy ones and not. I guess, this is just to much. Good thing Google has already taken its action in this.

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