Dilbert Cartoon Says SEOs Corrupt Industries

Feb 20, 2012 • 8:26 am | comments (15) by twitter Google+ | Filed Under Search Engine Industry News

Dilbert SEO Weasel

A Dilbert cartoon from Friday has been making its way through the SEO industry. The cartoon is pretty degrading of the SEO industry and the SEO profession. Just take a look at it and what it says:

I hired a pantless weasel to do our search engine optimization.

He'll help us game the system and corrupt the integrity of all the internet search results for our industry.

Your new job title is "accomplice."

The cartoon depicts and calls an SEO a "weasel" and then blames the SEO for corrupting industries and those that hire them as an "accomplice" to a criminal crime.

This is pretty serious stuff.

The thing is, most SEOs find it funny and only some are upset that this is the way the outside world views the SEO industry.

This is not the first time Dilbert featured SEOs, I documented the others at Search Engine Land. But this is the first time it was portrayed in such a dark light.

How do you feel about this cartoon?

Forum discussion at Google+ and Inbound.org.

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James Holden

02/20/2012 01:53 pm

It's funny because it's true! (Sorta...)

Sbr Technologies

02/20/2012 02:05 pm

That's really funny but at the same time hurts SEO professionals as we are termed as weasel. One thing must not be forgotten that when a website gets leads and conversion due to seo, then these people praises the weasels like us.

Barry Adams

02/20/2012 02:18 pm

I stopped caring about what Dilbert's creator Scott Adams thinks years ago. The man is so far up himself his opinions are indistinguishable from his excrement. Case in point: http://www.adamus.nl/?p=1391

Scott O. Stirling

02/20/2012 03:04 pm

On the one hand, it is worse than it appears since Adams makes the incompetent boss, who is the destroyer of order (both ethical and economic), hire the SEO consultant. On the other hand, it is not so serious because the typical reader is *not* frustrated with SEO professionals, but with their own lack of technical knowledge.  Everyone who has a website (even Scott Adams' readers) desires to rank well in the SERPs. The comic is funny because it points to other targets of resentment and frustration, not the SEO pro, but the larger bears of technology and search.   

Scott Adams

02/20/2012 04:45 pm

 "I stopped caring..." says the man who is so obsessed with me that he spends hours researching my every word and blogging about me.

Keith Fraley

02/20/2012 07:16 pm

Reminds me of lawyer jokes. Everyone thinks it is funny, that lawyers are terrible people doing terrible things to our system. Then when they have an employment dsisute or any kind of trouble they hope to find the lawyer that has the ability to tilt the system to their favor. Just like people complaining about SEO professionals. It is all so bad... that is until you would like your site to come in the top three in Google search results in order to increase your lead generation this month.

Rob Woods

02/20/2012 11:47 pm

It's just a joke, I'm not sure it hurts the industry much. It certainly doesn't hurt it as much as some SEOs do. The actions of SEOs that really do try to game the system and who don't take a long-term view of what they are doing and how it impacts the site they are working on hurts the perception of the industry much more. As do agencies that do nothing but make promises, deliver generic best practices reports, then sit back and wait for the checks to roll for the next 12-18 months before the client gets frustrated and leaves. Then the agency just gets another 12-18 customer in the pipeline. We are our own worst enemies. Also, does anyone still read cartoons? I haven't read a Dilbert cartoon in about 15 years.

Melinda Davies

02/21/2012 12:39 am

People may poke fun, but when their website isn't ranking where they want it, they can make a business decision.  I am pretty sure the right business decision will include SEO in some form.


02/21/2012 05:08 am

lol.. the clueless.. dont worry they either get it or they dont.. 

Ricky Shah

02/21/2012 06:58 am

I kinda agree with it. Just take it lightly guys.


02/21/2012 11:00 am

True not very  complimentary to the SEO industry. However, this is a reflection of how the "world" looks at SEO. Therefore, there is a need for SEO's to explain what they actually do. One can certainly argue SEO manipulates search results! Is Google returned real world rankings or rankings after SEO?

Rob Abdul

02/21/2012 12:51 pm

It would be nice if there was of way to regulate the industry.

Maurice Walshe

02/21/2012 02:18 pm

Coming from an MBA  a case of the pot calling the kettle black :-) and SEO's probaly have a higher status than Engineers in the UK


02/21/2012 06:08 pm

The cartoon is NOT saying that all people who perform SEO are a problem, just this particular one.  Clearly, some SEO techniques are less than ethical, but most are completely reasonable and sensible.  The boss could just as easily have hired a pantless weasel to do the company accounting, then gone on to describe all the terrible things that unscrupulous accountants do.

Barry Adams

02/23/2012 09:09 am

Hahahahahahahahahaaa! Sorry man, that just really cracked me up. A single blog post written about your delusions (which took all of half an hour, if that), and you call that 'obsessed'? Man, you just proved my point more effectively than I ever could.

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