Reports: Google Drops In Marketshare In July 2011

Aug 12, 2011 • 8:09 am | comments (9) by twitter Google+ | Filed Under Search Engine Industry News

Both comScore and Hitwise have reported that Google has seen a drop in marketshare in July 2011 compared to the previous month.

Here are their charts:

click for full size

click for full size

The drop is not significant that much, but the site that gained the most in marketshare was Yahoo Search.

Why? I am not sure. Any ideas?

Forum discussion at WebmasterWorld.

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08/12/2011 12:19 pm

Perhaps because Yahoo Search returns websites not Yahoo's own properties? A lot of people want to search the internet for websites and do their own research.


08/12/2011 01:28 pm

I have say that I have never heard as many complaints about big G ever.  The last 6 months have been really bad for them.   I hear random people talking about it, so obviously people are taken notice too. I have never had to scroll through so many pages to get good result before.   Maybe it's Panda or just G pushing out results to result in more profit, but it does bode well for them. "Google It!" might be as old school as "That's Fresh!", if they don't turn it around.

Dan Whitehouse

08/12/2011 02:09 pm

You know what I've seen this coming fro a long while now. Google is just too big, and they are doing too much. They literally have everything, which is their biggest downfall. Smaller search engines that have their own specific niches and cater for different languages are popping up stealing market share. I've not liked chasing Google for the last couple of years because of all their changes, and I know a great deal of other marketers feel the same way. .


08/12/2011 05:46 pm

"The drop is not significant that much, but the site that gained the most in marketshare was Yahoo Search. Why? I am not sure. Any ideas?" Perhaps because these sites that come up with these traffic stats are full of shit?


08/13/2011 01:37 am

one big problem they have is Places - that one in time is going to hurt them bad on the search side - (ie only 10 spots on top and they are all paid local Places ads and not the sites the average user wanted) - it's confusing to the typical user - they think it's the area they were used to getting "organic results" and not paid results - some listings do not even have a website (how archaic can that be andjust got that complaint this afternoon from one of my clients who was totally confuse with the local Places returns) - it's 100% counter to why they became #1 search -on the money side they will line their pockets till local business catches on to the sound of all those local ad dollars rushing out the window and not coming back to be spent in their regional area and stores ...

Adrian Toma

08/13/2011 09:26 pm

The change of marketshare for Google is not so big, it would be interesting to see the changes for the last year and the to come up with a conclusion.


08/14/2011 01:50 am

Yahoo Search and Bing has also shown to be more accurate than Google. Analytics firm Experian Hitwise Reports that Bing and Yahoo Search have the highest success rate and is therefore more accurate than Google [Tech News]

Screw Google

08/16/2011 01:52 am

"Why? I am not sure. Any ideas?" Panda has been a great success! Matt Cutts and other G KoolAid sellers. Oh and maybe those 4578 other Google links and ads on the Search page might have pissed off a few people.  Google is a scummy company and it's catching up with them.

Kevin Anchi

08/16/2011 01:57 pm

Google will loose more in future i guess, cause their ways are now becoming like dominating rather than efficient service

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