Bing Updates Webmaster Guidelines: Keyword Stuffing Now Off Limits

Feb 20, 2014 • 8:26 am | comments (16) by twitter Google+ | Filed Under Bing SEO

Bing PenaltyLast night, Bing has updated their webmaster guidelines adding a section about "keyword stuffing." Surprised it wasn't there from the onset? Yea, me too but truthfully, there are a ton of things they can/should add there that are not currently there.

What is new? The section on keyword stuffing, which reads:

When creating content, make sure to create your content for real users and readers, not to entice search engines to rank your content better. Stuffing your content with specific keywords with the sole intent of artificially inflating the probability of ranking for specific search terms is in violation of our guidelines and can lead to demotion or even the delisting of your website from our search results.

I verified using various caching services that the paragraph was indeed not there a day or two ago.

That being said, the language is pretty strong. If you do use keyword stuffing techniques on your site, Bing may give your site a "demotion" or even worse "delist" your site from the Bing search results.

Hat tip to +MenasheAvramov for informing me about this.

Forum discussion at Google+.

Previous story: Google: We May Show Your Redirected URLs In The Search Results



02/20/2014 02:11 pm

Oh no! No more keyword stuffing!? What are we going to do now!? Guess we will just have to settle with not ranking for Bing :P


02/20/2014 04:05 pm

looks like you have to create separate websites for each big fish search engines !!!


02/20/2014 04:32 pm

Not really, Bing are just playing catch-up at removing the spam like Google have already done.


02/20/2014 11:54 pm

their keyword stuffing treshhold = 1%, it shit but not a normal articles. unnatural articles created only to pleasure google and bing. may be it new tactic to penalize everybody later?

ashutosh rajput

02/21/2014 04:53 am

google still moves......with black hat seo


02/21/2014 12:39 pm

So did they say how many % is consider as stuffing?


02/21/2014 12:55 pm

...please say that was a joke. Please.

Ben Guest

02/21/2014 01:09 pm

Is SEO dying?


02/21/2014 02:04 pm

It other words, if you are writing an article about "red apples from New Zealand", in your article body you should use "green onions from North Pole" because if you use "red apples from New Zealand" they will think you are trying to rank that keywords or you are keyword stuffing, and your site will be demote, right?


02/21/2014 02:24 pm

No, not even close. Write for humans is really the best advice you can get on this subject. If you were writing a term paper about a man named Tim, you wouldn't write something like: "Tim was a great man. Tim established the first aquarium featuring nothing but penguins. When someone asked Tim, "Hey Tim, why did you build that wacky aquarium?" Tim responded it was because Tim thought they were adorable. Tim and his aquarium have gone down in history as the founders of the worlds first and most successful Penguinariums." Written for humans it would read: "Tim was a great man. He established the first aquarium featuring nothing but penguins. When someone asked him, "Hey Tim, why did you build that wacky aquarium?" he responded it was because he thought they were adorable. Tim and his aquarium have gone down in history as the founders of the worlds first and most successful Penguinariums." See, you can still use the term and you can use it multiple times and still make sense. You never run the risk of keyword stuffing because it is written for a human.

Wayne John

02/21/2014 07:13 pm

Are search engines dying? ;)


02/22/2014 12:30 am

Oh ok, got it, like extreme repetition of the leyword... thanks ethalon for the explanation

Gracious Store

02/22/2014 12:53 am

Is the issue of keyword stuffing somthing new? Any difference from G stand on the same issue? So why is it news?


02/23/2014 09:07 pm

not at all..they are following Google..


05/12/2014 11:28 pm

I got penalized (I'm guessing) by bing on my site I suddenly didn't have my site indexed with bing, although I rank very well in google and even yahoo. I did a bit of research and I think it was due to having some "bad/low quality" links. I really want to make sure I have the same thing happen on google. My question for anyone is this - Would that be WISE to disavow those same links from google webmaster before/if they penalize me too, or at this point would it be better not to "wake a sleeping Giant". Thanks for any suggestions.

Kenayan Energy

06/02/2014 02:16 am

Logically, If your Yahoo & Google search is fine than you can relax. Why? because 80% organic search is from both search engine. I suggest that you dont disavow your link from GWebmaster.

blog comments powered by Disqus