Bing It On: Is Bing Really Preferred To Google?

Sep 7, 2012 • 8:16 am | comments (19) by twitter Google+ | Filed Under Bing Search

Bing It On

Bing announced that based on their blind taste testing of Bing versus Google, searchers tend to prefer Bing search results to Google "nearly 2:1."

Do you find that hard to believe? Bing wants you to try the blind taste test yourself at Try it, I did. When you are done, tell me who won in the poll below:

A WebmasterWorld thread has mixed results but seems that Google is edging out so far. One searcher said, "I'm definitely not a big fan of Google, but unfortunately my result came out 4 to 1 in their favour."

The folks at Hacker News also seem to prefer Google, more in the long tail.

So take it, and let me know in the poll above who won.

FYI, I ran a blind taste test back in 2005 named RustySearch, a blast from the past!

Forum discussion at WebmasterWorld & Hacker News.

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rahul kumar

09/07/2012 12:25 pm

Google is far more better than bing..

Cess Padilla

09/07/2012 12:26 pm

I'm not being a pessimist about Bing winning. But there are a lot of Google fans. And based on the PollDaddy results. Google will win.

Praveen Sharma

09/07/2012 12:47 pm

Bing may be on the right path of becoming a great search engine for the users, but still it has to cover a lot of distance to be there where GOoGLE is now.


09/07/2012 01:11 pm

It's hardly a blind tast test as the Google results are clearly recognisable from the profile pictures from g plus being shown. Come on Bing at least strip these out and put them both in the same formatting.

Martin Duncan

09/07/2012 01:25 pm

4 Google wins and one tie for me. Pity.


09/07/2012 02:57 pm

Bing almost always provides better results for me. When I search, it is usually very specific, and getting 8 results in Google from the same domain simply doesn't help me out.


09/07/2012 03:31 pm

4 draws and one slight Google win. Pretty much the same type of results on both and neither is what I would consider good at finding much besides the mainstream websites I would likely have already checked out before I did a search. Really guys, if I wanted to buy on Amazon, eBay or a mass chain store, I would have just typed that in. I certainly don't need a search engine to tell me about WalMart or any of the other big box stores. I want a search engine to find the things I am not likely to know about.

Codex Meridian

09/07/2012 03:35 pm

I precisely did three trials today and Bing wins in two trials compared to Google with only one.

Praveen Sharma

09/07/2012 03:59 pm

Just took the TEST and GOOGLE was WINNER for me.


09/07/2012 06:59 pm

I can tell by the color of the links! They really should format these the same way.

Chris Le

09/07/2012 10:30 pm

Does anyone remember the Coke vs Pepsi taste challenge? The question there was the testing method. In a single sip test, Pepsi won, but over the whole can Coke won. My question is this: The challenge gave you 5 runs at competing results. Maybe you ran through it a few times. But over the course of a month's worth of searches, over a wider sample of your search results, who would win then? One thing it does do: challenge you to look into it :)

Charles Gray

09/08/2012 06:48 pm

I am just glad to see the effort by bing and the timing is ideal. While Google is damaging relationships, it appears that bing is trying to foster them. I have always questioned Microsoft's commitment to search so this is a welcome surprise. In an effort to gain some market share, every little bit counts. I guess we will see how this pays off soon enough.

sean s

09/08/2012 08:57 pm

google won 4 out of 5 rounds for me. I took a quick attempt at trying to identifying which was which but couldn't tell.


09/08/2012 10:21 pm

Bing 2 Google 1, Bings results does not look as scattered, messy and unorganized as Google's.


09/10/2012 05:47 am

hmm.. Bing won 4 out of the 5 searches for my case..

SEO First

09/10/2012 10:57 am

I Bing it and my result was a tie.


09/10/2012 02:24 pm

I think Bing SERPs are just more aesthetically pleasing.

Joe Youngblood

09/10/2012 03:06 pm

For me It seems Local Searches: Bing, Long tail non-local: Google, Head terms: Tie side note: since your reader base are SEO's/marketers there is a good chance for bias in the results because we can easily spot the aesthetic differences and know Google pretty well.


09/21/2012 03:06 pm

I thought that one column had very slightly bigger type and I seemed to be drawn to that one due to more comfortable readability. It was almost always the column without a YouTube video ranking - a sure giveaway that that was probably the Google column? I've occasionally noticed that Bing SERPs seem to somewhat match the Google SERPs of several days earlier? Is there a reason for this... Does anyone know about that? Thanks, Al

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