Bing Showing Authorship Person Schema

Mar 19, 2013 • 8:24 am | comments (12) by twitter Google+ | Filed Under Bing Search

A WebmasterWorld thread has webmasters asking when did Microsoft Bing start showing authorship (or person schema in their search results.

It seems like Bing is not only showing the knowledge graph like details about people on the right, which they have done for a while. But also they are showing image thumbnails of the author's picture for that specific snippet.

Here is a search comparing [matt cutts] on both Google and Bing (click to enlarge):

matt cutts google search

matt cutts bing search

As you can see, there is the thumbnail of Matt in the snippets on the left and then a very similar right hand side with Wikipedia bio, image, and related people (including myself and Danny Sullivan).

Forum discussion at WebmasterWorld.

Previous story: Google DMCA Algorithm Worries Some Webmasters



03/19/2013 03:17 pm

Wow... That is like an exact replication of Knowledge Graph!

Matt Polsky

03/19/2013 04:35 pm

But are they really pulling it from Schema? Looks like the only Schema markup he has on his site is for a presentation.

Joe Restivo

03/19/2013 04:40 pm

That's very interesting...... But do we know how to implement the authorship mark-up for authors and writers. I know Google has the rel=author tag, but do we know how Bing is deciding who gets the snippet?

Chris Snow

03/19/2013 05:08 pm

Seems like a lot of real estate to devote to listing with an author compared to a organic index result. Wouldn't be surprised if that shrinks in the near future.

Donnie Strompf

03/19/2013 06:04 pm

Bing calls it "snapshot". They have used it for a while, in fact they are not copying Google rather I think it might be the other way around... However, when it comes to copying, Google has been around long before Bing. Both search engines are constantly experimenting with new strategies and watching over each others shoulders.

Jamie Bates

03/19/2013 06:04 pm


Main Uddin

03/19/2013 06:31 pm

Those aren't author images. They are images which appear on the site the SERP refers to. Further experimentation turned up one result where there was no picture of the person, so instead they gave a thumbnail of a rather pretty church pictured on a site that names the person.Further search for my own name (Main Uddin ) turns up a lot of pictures of women-- some of whom I wouldn't mind looking like-- but none of me.

Steve Slater

03/19/2013 06:45 pm

It's important to know whether or not the info is pulled in from schema. However I think the biggest take away is that the more you can put your face with content on Google the better.

Katherine Tattersfield

03/19/2013 07:35 pm

I don't see any thumbnails next to my name, except for my LI profile. I know I show up in Google...

Pimp My Ranks

03/20/2013 03:37 am

I am certain as I said to various comments today that this is not authorship but a case of objects. Bing finds out what the article is talking about and when its a person it associates it to him. So the picture near the snippet is the persons the articles are talking about.


03/21/2013 07:31 pm

I don't beleive this is based on any kind of microdata or Schema : on this page for ex there's a person markup using RDFa that Google recognizes but not Bing

Shazida Khatun

04/27/2013 02:53 am

Bing can play better role in search engine marketing if they give a little more attention on it .

blog comments powered by Disqus