Bing Ads Express Discontinued

Jun 19, 2014 • 7:55 am | comments (8) by twitter Google+ | Filed Under Microsoft Bing Ads (formerly adCenter)
 

Bing Ads ExpressMicrosoft Bing announced they are shutting down the Bing Ads Express service because their customers need more granular controls when managing search campaigns.

The service is being shut down on July 30, 2014 and there seems to be no migration path from those running ads on Bing Ads Express to normal Bing Ads.

Microsoft said:

On July 30th, we will sunset the Bing Ads Express product, and will offer search marketing opportunities to our customers only through Bing Ads. Until this time, any current or past Bing Ads Express customer will be able to access their account information. After July 30th, customers will no longer be able to access their account information.

Customers can continue promoting their business across Bing, Yahoo and partner sites by signing in at Bing Ads with their existing username and password. Once logged in, customers will need to create a new account and go through the campaign creation process. To help with any questions or sign up process, customers can reach out to Bing Ads Support Team. For customers that choose to setup a new account on Bing Ads before July 30th, they should pause their Bing Ads Express ads to avoid running duplicate ads and being double billed.

Here is a video on Bing Ads Express:

Bing Ads Express from Deep Sky Studios on Vimeo.

Forum discussion at WebmasterWorld.

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Comments:

Abhishek Mishra

06/19/2014 12:03 pm

There's nothing special in bing. I got everything at Google

rohan

06/19/2014 12:12 pm

Never Used Bing ads but this changes from Bing certainly will make some impact on Advertiser

Alexander Hemedinger

06/19/2014 04:16 pm

Glad to see that go. Just stick with more control on Bing Ads (if you even use it).

Thomas

06/19/2014 04:33 pm

Better quality leads for a lot of niches I am in on Bing. They are buyers... Google leads are still shopping most of the time. So it depends on the niche.

Alexander Hemedinger

06/19/2014 05:53 pm

It's great for lead gen for verticals of a lower cost on saturated markets. Debt Consolidation, Mortgage Refinancing etc.

qweqwe

06/19/2014 07:57 pm

Im in online retail and bing clicks convert a lot more and with a higher average cart. I'll buy every bing click I can get... Only 2 complaints with bing... interface isn't streamlined for power users... not enough volume ... I run out of clicks to buy.

StevenLockey

06/27/2014 08:54 am

Low market share and lower conversion rates make Bing barely worth bothering for all but the biggest campaigns in the UK. Tried Bing advertising a few times, quite a few clicks, but no sales, higher CPC than Google. Guessing Bing was showing the adverts on a lot more irrelevant searches than Google was.

Alexander Hemedinger

06/27/2014 12:56 pm

Yikes. Sorry to hear that experience.

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