60% Read Link Exchange Emails & 40% Don't

Sep 10, 2010 - 8:32 am 3 by
Filed Under Link Building

About a month ago, I asked if link exchanges are dead. I covered a WebmasterWorld thread that had discussion about how valuable these link exchange emails are.

To my surprise, 60% of the SEOs out there (at least the ones who read here) actually read link exchange email requests. 40% don't and I am part of those 40%.

Of the 284 responses, here is the breakdown:

  • 32% Delete Them Without Reading
  • 29% Read Them All But Rarely Reply
  • 28% Reply To Interesting Ones
  • 6% Block Them From Reaching Their Inbox
  • 4% Reply To All

I am really a bit surprised by these results, but in hindsight, I shouldn't be. I asked a bunch of SEOs if they exchange links.

Forum discussion continued at WebmasterWorld.

Note: This post was scheduled to be automatically posted today.

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Updates

Google Search Ranking Volatility This Weekend - Around July 18th

Jul 19, 2026 - 8:04 am
Search Forum Recap

Daily Search Forum Recap: July 17, 2026

Jul 17, 2026 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google 7/11 Update, Bing Penalties, Google Images, AI Overviews AI Images, Google Ads Updates, ChatGPT Ads Features & Apple Maps

Jul 17, 2026 - 8:01 am
Google Ads

Google Ads Making Broader Smart Bidding Updates? Google Says No.

Jul 17, 2026 - 7:51 am
Google Maps

Did Google Maps Turn Off OpenTable Reservations?

Jul 17, 2026 - 7:41 am
Google Search Engine Optimization

Google Renamed NotebookLM Useragent To Google-GeminiNotebook

Jul 17, 2026 - 7:31 am
 
Previous Story: Billable SEO Time Survey Results