60% Read Link Exchange Emails & 40% Don't

Sep 10, 2010 • 8:32 am | comments (3) by twitter Google+ | Filed Under Link Building Tips & SEO

About a month ago, I asked if link exchanges are dead. I covered a WebmasterWorld thread that had discussion about how valuable these link exchange emails are.

To my surprise, 60% of the SEOs out there (at least the ones who read here) actually read link exchange email requests. 40% don't and I am part of those 40%.

Of the 284 responses, here is the breakdown:

  • 32% Delete Them Without Reading
  • 29% Read Them All But Rarely Reply
  • 28% Reply To Interesting Ones
  • 6% Block Them From Reaching Their Inbox
  • 4% Reply To All

I am really a bit surprised by these results, but in hindsight, I shouldn't be. I asked a bunch of SEOs if they exchange links.

Forum discussion continued at WebmasterWorld.

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Sherman Unkefer

09/10/2010 05:47 pm

I am part of the 40% but maybe I'm missing out on something, too!

No Name

09/10/2010 10:44 pm

I read them but never reply. Maybe I would reply if I was shore the person who sent it actual researched my site, but in 99% that are automatic mails, with "Dear webmaster, bla bla bla ..."

Rob Woods

09/11/2010 05:09 pm

I read them but never for link exchange opportunities. Ones that look like they are sent from a link exchange contractor get deleted. One sent from an actual employee of the source get read. Frequently other opportunities can come from the initial link exchange contact. Some of the things I've been able to leverage from link exchange emails are guest blog posts, converting the contact into an affiliate, converting the contact into a supplier, or just starting a relationship with someone in my industry who can help promote my content on Twitter, Facebook, social sharing sites, etc.

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