Google Changes Coming Tomorrow: AJAX Results, 30 Results Per Page, Streaming Results & More?

Sep 7, 2010 • 9:07 am | comments (12) by twitter Google+ | Filed Under Google Search Engine

Google Search Event PredictionsWe know Google is having a big search event tomorrow and we suspect that is why Google is showing the Google Balls logo today. Google told me "today's doodle is not related to a birthday but is fast, fun and interactive, just the way we think search should be."

So what will Google be announcing tomorrow? Well, based on that comment and what I have been seeing some people report, let me venture some guesses.

(1) AJAX powered search results. Yes, I believe Google will go forward with the AJAX powered search results tomorrow. Yesterday, I and others began noticing 30 results per page, but when I look deeper, it is driven by the AJAX like results. I can search, the URL doesn't really change, it just adds on parameters, which makes me believe that it is done for analytics software. Why? This is something Google tested in February 2009 and stopped when complaints about referrer data not being sent using these AJAX results. Is it time for Google to go full force now with the AJAX results? It is "faster" for the user, which is a clue from the line above.

(2) 30 results per page is something I personally see myself and so do others. People are reporting it at WebmasterWorldand Google Web Search Help. It does make the results a bit more in your face, giving you more room to scroll. I am not sure if that makes things all that faster, but I guess it does. Is it more "fun," I don't know.

(3) Streaming Results As You Type. We know Google has been testing updating results as you type for the past few weeks. Many more are now seeing it, which is even more of a sign that this is coming soon. We have new reports of it at Google Blogoscoped Forums and WebmasterWorld. It does make the search results more "interactive" and a bit "faster." More useful, I am not sure.

Update: Now people are reporting Google is showing you search results as you type the search query on the Google home page. I have more details about that over here. This is amazing.

Bottom line, I really think tomorrow we will see Google's AJAX power search results be launched fully to the public. It will mean AJAX results, showing more results on a single page as opposed to just 10, and it will mean the results updating as you type a query. I am sure I am missing some changes, but we will find out tomorrow.

But as the Google Balls logo represents, it is about an HTML 5 revolution.

Later today, Google tweeted yet another hint:

Boisterous doodle today. Maybe it's excited about the week ahead...less than a minute ago via Tap11

Previous story: September 2010 Google Webmaster Report


John Hutson

09/07/2010 02:06 pm

One thing I've noticed with the streaming results whilst playing around is it thought I was an automated search query bot as I was making "too many searches" even though I was just typing to see how the Paid ads and organic results were affected. Be interesting to see how this pans out. I'm expecting potential traffic loss for a lot of sites, as Google is trying to guide people into using more specific search terms. I think the traffic volumes will tend to drop for some top level generic words, as people continue to adopt the more long tail phrases.


09/07/2010 02:08 pm

We were having this debate this morning, please help to clear this up? So you say the new google logo (07/09/2010) is a HTML5 revolution - so can you confirm that this is in fact HTML5 and not some clever Javascript? Please help, thanks! :D

Barry Schwartz

09/07/2010 02:12 pm

The logo is not fully HTML 5.


09/07/2010 02:36 pm

Thanks Barry - so its partially then... ;0)


09/07/2010 03:22 pm

Assuming the above... Google giveth with one hand take away with the other.. 30 results but short domains are going to make a killing.. Will longtail really go up ? hmmm not sure... When google suggest came along it hit a hell of a lot of my k/w. If you don't target google suggest you could be in some trouble imho..

No Name

09/07/2010 03:26 pm

HTML5 was never supposed to eliminate JavaScript, but make JavaScript more capable.

Michael Martinez

09/07/2010 06:02 pm

Their "fast, fun, and interactive" doodle is causing my computers/browsers to hang. I could do without the celebrations.

Michael Butler

09/07/2010 07:43 pm

Each Google ball on the page is a standard HTML DIV element styled with CSS3 rounded corners. The move, grow, and shrink around using JavaScript. Internet Explorer doesn't support any CSS3 rules such as rounded corners, so with IE the balls are image backgrounds which move but cannot grow/shrink.

No Name

09/08/2010 01:00 am

Quite curious to tell the truth. Antitrust concerns may also explain displaying 30 results on first page ?


09/08/2010 01:35 pm

Experiencing the Realtime results is going to give us all ADD (Attention Deficit Disorder) or seizures. This is very shortsited: ** Can you turn this off!!! (See Video) ** How is this going to increase the user experience? ** What about Adwords is this going to kill the CTR based scoring. The damn ads cycle at rocket speed. (Is that an impression?) ** Is the alphabet the letters now going to become the most hotly searched item (a) and (t)??? ** I'm curious how the SEO's are going to handle this change. (30 page Serps) Searchengineman


09/10/2010 04:53 pm

I'm not even sure casual users noticed the change yet, so one small step fot them. By the contrary 3sec impression will then crush our CTR & that will affect our CPC. Estimated increase around 1% & 2% of Adwords spending... Do you believe this aditional revenu will cover the cost of their aditional servers? :-)

05/03/2011 08:47 am

cool. But every day Google is coming up with new feature addition, will they ever stop? :)

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