Poll: How Important Is Traffic As A Link Buying Factor?

Jul 13, 2010 • 8:28 am | comments (2) by twitter Google+ | Filed Under Link Building Tips & SEO

A WebmasterWorld thread asks the question on the most important factors when pricing out a link buy.

The moderator of the forum, martinibuster, makes a clear point to say this is not about the ethics of buying links to influence your rankings but rather, if you did buy links, what factors are most important.

Martinibuster, Roger Montti, brings up traffic metrics when determining the value of a link. He said he isn't a fan of using PageRank as a metric and asks people, how valuable in terms of pricing a link is the traffic metric? I know some link builders who would prefer a high trafficked link versus a link with high PageRank, but some don't always agree.

I have a poll below, please take it and tell your friends to take it.

Forum discussion at WebmasterWorld.

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07/13/2010 12:44 pm

In the *cough* hypothetical *cough* situation that I am buying links I factor traffic as a metric only for guesstimating the authority of the domain. I also factor in PageRank, number of inbound links and its ranking power within its own niche as well as relevance to my niche. While I wouldn't consider traffic as the end all metric to look at I would certainly never discount it. Anyone can get a PR4 site up without much effort at all. That doesn't mean it holds much weight in Google which is what I'd be far more concerned with if I was shelling out cash instead of just building a link.

SEO Professionals

08/26/2011 08:56 pm

Of course everyone is infatuated with the almighty PR. And believe me, PR is still important. But there are other important factors to consider as well, some of them are just as important as PR. Here's my list of the top 6 things to consider when buying a text link ad. 1.) Relevency - Make sure the site is closely related to your own 2.) PR - still a very important factor 3.) Google Backlinks (not backlinks from yahoo site explorer, most of those won' count. Should have at least a couple in google that are of equal or greater value) 3.) Uniqueness (does it pass copyscape?) 4.) Traffic (if it has any PR at all, it should be better than 2 million in alexa) 5.) Number of outbound links (should be less than ~30 per page) 6.) Age of domain ( should be older than 3 months. I like to see at least a year)

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