Publishers Abusing Google's DMCA Policy?

Jul 6, 2010 • 8:16 am | comments (1) by twitter Google+ | Filed Under Google AdSense

A WebmasterWorld thread reports that some publishers have had their Google AdSense ads deactivated over bogus DMCA filings.

DMCA, is the Digital Millennium Copyright Act, and Google has a policy of "removing or disabling access to material claimed to be the subject of infringing activity and/or terminating subscribers," when in question. Google allows those served with a DMCA notice to appeal the process, but that can take several days. Several days can mean big money for some publishers.

The publisher in the WebmasterWorld explained his case:

We received a DMCA Notice this morning. The "infringing" article has been on our site since 2006 (this can be verified at We BOUGHT a license to USE the article at in 2006. The article in question is still available at, for any person to purchase. There is no unique/full rights available on this article.

He said "it took two faxes, two electronic counter notices, and a few emails, but this morning I received the email from Adsense Support to say they have re-enabled ad serving." He was without ads for about 6 days and he will never recoup that lost income.

Should there be a counter-claim with financial penalty for filing false DMCA requests?

Forum discussion at WebmasterWorld.

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Alison Rudolph

07/06/2010 03:02 pm

I have helped many people over the past 7 years who have been banned from Adsense by mistake. Two things, I've seen that are common to all of them. 1. There is more to the story than you see in the forum. 2. Adsense did not do it by mistake. There was always a valid reason for the ban. It often had nothing to do with the webmaster's explanation of why they were unfairly banned. Just my experience, YMMV.

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