Reciprocal Links Are Unavoidable

Jun 8, 2010 - 9:17 am 1 by
Filed Under Link Building

There is a nice basic link building thread at WebmasterWorld on the topic of reciprocal links.

In this thread, SEOs are talking about the right of SEO companies to require their clients to link back to them. Many believe this is not a professional practice, while others don't think it is a big deal. Either way, that topic of debate is not my point for covering the thread.

My point for covering the thread is to say that not all reciprocal links are bad. Naturally, if you link to someone, they may take notice and link back, if it makes sense. It happens all the time over here. In fact, I may link to a thread at WebmasterWorld, say something smart (on a very limited occasion) and WebmasterWorld may link back (rarely, but they may) noting my comments or additional information.

But when reciprocal linking becomes unnatural, that is when you have to worry.

So don't spend too much time worrying about if it is a reciprocal link and just build a great site.

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: October 24, 2025

Oct 24, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Search Volatility, ChatGPT Atlas Browser, Google Ads Turns 25 & More News

Oct 24, 2025 - 8:01 am
Google

Google Confirms Testing AI Generated Snippets But Missing AI Label A Bug

Oct 24, 2025 - 7:51 am
Bing Search

Bing Copilot Answers Animated Response

Oct 24, 2025 - 7:41 am
Google Maps

Google Business Profile With Get Google QR Code Button

Oct 24, 2025 - 7:31 am
Google Maps

Google Business Profiles With Updated Related To Your Search Box

Oct 24, 2025 - 7:21 am
 
Previous Story: Google Merchant Center Looking For Feedback