Reciprocal Links Are Unavoidable

Jun 8, 2010 - 9:17 am 1 by
Filed Under Link Building

There is a nice basic link building thread at WebmasterWorld on the topic of reciprocal links.

In this thread, SEOs are talking about the right of SEO companies to require their clients to link back to them. Many believe this is not a professional practice, while others don't think it is a big deal. Either way, that topic of debate is not my point for covering the thread.

My point for covering the thread is to say that not all reciprocal links are bad. Naturally, if you link to someone, they may take notice and link back, if it makes sense. It happens all the time over here. In fact, I may link to a thread at WebmasterWorld, say something smart (on a very limited occasion) and WebmasterWorld may link back (rarely, but they may) noting my comments or additional information.

But when reciprocal linking becomes unnatural, that is when you have to worry.

So don't spend too much time worrying about if it is a reciprocal link and just build a great site.

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: November 21, 2025

Nov 21, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google AI Mode With Gemini 3, GEO Rush, Search Console Annotations & Brand Filters, Google Ads & Reviews

Nov 21, 2025 - 8:01 am
Google

Google Nano Banana Pro On Google Search & Google Ads

Nov 21, 2025 - 7:51 am
Google Ads

Google Ads In AI Mode Results In The Wild

Nov 21, 2025 - 7:42 am
Google Ads

Google Ads Prohibits Offline Gambling Ads In More Countries

Nov 21, 2025 - 7:41 am
Google

Google AI Overviews Notice: Double-Check Important Information

Nov 21, 2025 - 7:31 am
 
Previous Story: Google Merchant Center Looking For Feedback