Google Increased The Title Tag Limit To 70 Characters?

Jun 1, 2010 • 8:08 am | comments (12) by twitter Google+ | Filed Under Google Search Engine Optimization

A WebmasterWorld thread says that Google has increased the title tag limit from 66 characters to 70 characters. By that I mean, some are reporting Google is showing the blue clickable link with a maximum character limit of up to 70 characters, which is up from 66.

Some are even saying that the title tag is wrapping to the second line. Personally, I do not see that but I am seeing some titles that are up to 69 characters and I am sure if I dig around enough I can find some that are 70 characters long.

Tedster, the WebmasterWorld administrator, validated this observation by saying:

I think you're right - I am seeing 70 characters on some titles, although in my browser, it's still just one line. Can't say for sure when that change happened, though.

Some are saying this dates back to March but I am not sure if anyone noticed back then.

Forum discussion at WebmasterWorld.

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Rasmus Himmelstrup

06/01/2010 12:29 pm

The 70 characters in Google has been around for some time now - count this (though in danish)


06/01/2010 01:14 pm

Hasn't it been that way for an age?

Peter Unitt

06/01/2010 01:24 pm

I've been seeing this for a long time now, it's been like this for at least a year now.

Marcie Morgan

06/01/2010 04:00 pm

I can't believe that people actually care about this?????

Tony Nguyen

06/01/2010 09:42 pm

Yes we care. The title tag has been a major seo benefit & google ranking factor for sometimes.

John Britsios

06/01/2010 11:07 pm

Pretty old news. Googls displays 70 characters for a while now.


06/02/2010 07:09 am

From what I remember, Google has been showing more than 66 signs in title for at least a few months. While optimising one of my sites about 2 months ago, I gave it a title with exactly 70 signs and Google is showing the whole title.

colin mcdermott

06/02/2010 07:30 am

After mucho, in-house testing, I've been a very-long-time 69 characters Title believer ... so whilst it may not be new ... confirmation is always welcomed.


06/03/2010 04:47 am

63 characters before the word goes cropped.. but if the word is not yet complete (no space followed by), google stretches it upto a 70 character limit, but if the word finishes off at lets say 66 characters and gets a space break.. the part next to it gets cropped off with typical google "..."

No Name

06/08/2010 11:30 am

For General pages I do not use more than say 3 words for titles, but when I go deeper and say have info or product pages, longer Title Tags is important to let users know what the pages are about. However I defintely think 70 characters is long enough.

Web Mentor

02/10/2012 03:27 am

I think the important thing is to put the keywords at the beginning of the sentence as opposed to the end. I think I am suffering because I just realized this and had to change it. If it truncates, great, but let the part that is truncated be not so important or understood at least.

Raf Vnet

03/19/2014 10:40 pm

The thing is I would love to be able to set this up myself in settings. Personally I'd like to increase it, because I have whole right side of window unused, while descriptions of results are not detailed enough, and I have to click on almost every one of them to find what I'm looking for. Is there any other way to set it up myself to increase in-line characters to lets say 140? Or maybe three or more rows? It's so annoying when everything gets truncated.

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