Are More 'White Hat' SEO Techniques Being Classified As 'Black Hat'?

May 6, 2010 • 8:22 am | comments (5) by twitter Google+ | Filed Under SEO - Search Engine Optimization

A WebmasterWorld thread reminded me of a piece I wrote that attracted a lot of feedback from the industry. It was named Are SEO Blackhats Turning White or Is The Industry Melting? if you have not read it yet, go ahead, read it. Back then, I discussed how tactics that may have been considered black hat by some extreme white hats were no longer seen as so black. As tactics and Google became more transparent, people gained more knowledge and understanding and thus were better able to classify things into buckets. But is this trend changing?

The WebmasterWorld thread has a rant from an SEO who is upset that there are now an influx of webmasters who think they know it all, but know very little. The user summed it up nicely at the end, where he said:

Frowning on black-hat tactics is understandable, but increasingly things that were considered white-hat before are being treated as undesirable. The "hippie" days of the internet characterized by generosity and opportunity are long gone. Now it's all about the money, and this attitude has seeped into every corner of the web in a VERY preemptive manifestation.

It's true, you have webmasters who are confused about what is good linking and what is bad linking. But as more and more webmasters begin to learn a little bit about SEO and link building, more and more form opinions and rules that may be wrong. The open nature of linking has changed from just a few years ago. Those after links, often look for the wrong qualities, and those giving links are often not giving them due to the wrong reasons. Who is to blame? Google? Me? You? I am not sure. But there has always been confusion in this area and it does seem to get worse over time.

Forum discussion at WebmasterWorld.

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Michael Martinez

05/06/2010 04:16 pm

It is the seekers of links who must blame themselves for this development. They have abused Websites unnecessarily. If they had not substituted link bombing for real search engine optimization in the first place, they would not be frustrated today.

No Name

05/07/2010 08:16 pm

They will do everything to achieving search engine positioning, just does not gives better Page Rank, but it increases web traffic on your site. This traffic may be some times fruitful and may help you in achieving better goals and Increases leads, sales and profits from your website.

No Name

05/07/2010 08:32 pm

For small business owners without the time to learn web html or the money to hire a designer/developer, SEO offers an inexpensive method to get your company's name out on the Internet.

Jason Hein

06/22/2010 02:47 pm

Anyone would pay to have their site optimized these days. Thanks for sharing this post. If you get the chance, feel free to visit my site.

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01/07/2011 04:38 am

They will do everything possible to achieve positioning in the search engines simply do not give a better Page Rank, but it increases traffic to your website. This traffic can sometimes be successful and can help to achieve better goals in mind and increases sales and profits of your website.

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