Google Maps Expands Businesses Reach With Services Areas & Locations

Mar 25, 2010 • 6:32 am | comments (2) by twitter Google+ | Filed Under Google Search Engine
 

Matt McGee spotted that Google Maps' Local Business Center added a new feature for businesses to define what services locations and areas they cater to. Before, the only way to show up in a certain location was to have a physical business address at the location, now, it seems Google is expanding that.

If you go to a business profile in your google.com/lbc you can edit or add a new business. There you will see a new section named "Service Areas and Location Settings." You are asked "Does your business provide services, such as delivery or home repair, to locations in a certain area?" You can select either:

  • No, all customers come to the business location
  • Yes, this business serves customers at their locations

If you select Yes, it expands to give you a way to define what locations you service:

Google Maps Service Areas& Location Settings

Google told Matt this is a "limited test" but most business owners will see this option.

Forum discussion at Sphinn and DigitalPoint Forums.

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Comments:

Mike Ramsey

03/25/2010 03:35 am

I have been running some tests on this new option today and found a drop in rankings when you hide the business address. I wrote a bit about it on my blog a few minutes ago. It will be interesting to see what happens with these listings, and how they will effect rankings in the specified service area over the next few weeks. Guess I will be moving into the late night test mode. Also wanted to point out that on Matt's smallbusinesssem.com site, he covered some "different" issues he was having with a "service area" listing.

Ross Dunn

03/25/2010 03:44 am

Thank you Matt! This is fabulous news! It is really about time they addressed the concerns of business owners with less narrowly focused local markets. I am looking forward to seeing how this works out.

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