- Search result presentation
- URLs and redirects
- On-page optimizations
The project looked at the main pages of 100 different Google products, measuring them across a dozen common optimization categories. Future iterations of the project might look at deeper Google product web pages as well as international ones. We released the report card within Google last month and since then a good number of teams have taken action on it or plan to.
Tedster said in a WebmasterWorld thread:
What I'd say is it is an ingenious way of spreading the word about SEO basics to a world that is far from understanding them at this point.
Either way, SEO audits for any site can always prove to help SEOs learn a tidbit or two - so read it over, it is fun.
Forum discussion at WebmasterWorld.