Some Insight Into How Bing Handles WWW vs Non-WWW Canonical SEO Issues

Feb 5, 2010 • 8:16 am | comments (6) by twitter Google+ | Filed Under Bing Search

Canonical URLs and domains to most SEOs are a common issue they run across. How each search engine handles the various patterns of URLs that seem or are duplicate to each other, may differ.

In a Bing Community thread, there is a comment from Brett Yount, a Program Manager at Bing Webmaster Center, on how Bing typically handles WWW vs non-WWW issues. By that I mean, if you both the and URLs return the same page, without redirection. Brett said:

It really doesn't matter if the site your link is residing on is www or non-www. More important is the structure of the URL they are using to link to you--especially if your site is not canonicalized using 301 redirects. When not redirected, we treat the non-www and the www version of your site as two different sites, so if you have links out there with and without the www, your whole site rank is affected. Canonicalizing your site to one or the other will automatically cause us to combine all the links and apply them to the chosen version of your site and may help increase your site rank.

Forum discussion at Bing Community.

Previous story: Daily Search Forum Recap: February 4, 2010


Roshan Joshi

02/05/2010 01:31 pm

i think the search engines should have a common point of view about canonical URL regarding the www and non www versions.

Checking on Brett

02/05/2010 01:38 pm

So Brett is back eh!

Jeff Swanson

02/05/2010 03:07 pm

I'm a bit confused. How is Google, for example, different in their approach to this issue? Don't they look at it the same way? Thanks.


02/05/2010 05:14 pm

Better Search Engines can consider www and non www versions are same & should rank for both.

Ash Buckles

02/08/2010 08:53 pm

But is he referring to "canonicalizing" as server settings or use of the canonical tag?


02/09/2010 10:43 pm

It is my understanding that Google has declared that their index is smart enough to decipher that although they are different URL's, they are really the same and treat them as one.

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