Buy a Banned Domain? Should You Ask Google for Forgiveness?

Nov 24, 2009 - 8:11 am 8 — by

A WebmasterWorld thread has one webmaster who allegedly purchased a domain name that was banned by Google. He basically asked, how does he get this domain to be clean and start over.

In the past, I would have said, just submit a reconsideration request and hope that Google trusts that you are starting new. And that is the advice given in the thread.

But after sitting in a site clinic with Matt Cutts at PubCon. At about 10:51 PST, Matt said that when it comes to domains that were banned or severely penalized, it is just easier to start with a fresh new domain. I am not quoting Matt exactly, but he basically said that it is easier to start from ground zero then starting from 100 feet under ground. Yes, a penalized site seems to just have to work its way up from a negative state to get to level starting ground and often, it might not be worth the effort.

At the same time, if Google can press a button to wipe the history of the domain - then maybe you are in luck. I am just not too sure how easy it is to get Google to do that.

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Ads

Google Ads Editor Version 2.14 Is Now Available

Nov 12, 2026 - 7:21 am
Google Ads

Google Ads Data Strength Uplift Metric Doc

Nov 12, 2026 - 7:11 am
Bing Search

Bing Touts Two Methods To Turn Off AI In Search But It's Not A Search Setting

Nov 12, 2026 - 7:05 am
Google

Google Placing Source Icons At Bottom Of AI Overviews

Nov 11, 2026 - 8:15 pm
Google Ads

Google Ads API Version 26.2 Now Out Available

Nov 11, 2026 - 3:45 pm
Google

Google Search AI Overview Definitions Expanded By Default

Nov 11, 2026 - 2:51 pm
Previous Story: SEO Gets a Google Birthday Cake