- Data updated daily
- How often is the keyword found
- Displas top URLs that contain the keyword
Specifically, the new significance column "compares the frequency of a keyword to the frequency of the most popular keyword on your site." Google adds, "when you click on a keyword to view more details, you will get a list of up to 10 URLs which contain that keyword." Why is this important, well, if someone does hack into your site, you can easily see if unrelated keywords are showing up and on which pages. Plus, it is just a good tool to see how Google understands your web site.
Here are pictures of the report for this site:
Most importantly, the Google Webmaster Team's Halloween costume not only rocked, but coordinated.