Bing Added To Google Analytics Reports


A week later, Google added Microsoft's new search engine, Bing, to Google Analytics. Last week we reported that webmasters were frustrated that Bing was not available in the search engine referral reports within the free Google Analytics immediately.

It seems like a week later, Google finally added Bing support. Sometime over the weekend, looks like possibly on Saturday night, Google added the Bing support.

If you now go to Google Analytics and click on the traffic sources and then search engines, you should be able to see the keyword referrals Bing sent you since June 5th, Friday.

If I compare June 5, 6, and 7th, Bing sent me 0.39% of my search engine traffic. How about you?

Forum discussion at Google Analytics Help.

Previous story: Video Recap of Weekly Search Buzz :: June 5, 2009


Jon Payne

06/08/2009 12:49 pm

I see it in the "search engines" report but its still showing in "referring sites" for me as well... My ratio there is about 5 to 1 - meaning its showing 5 visits on the 6th and 7th under the referring sites tab for every 1 its showing under the search engines tab. Maybe they are rolling this out but haven't really got it completely done yet?

Barry Schwartz

06/08/2009 01:07 pm

Maybe, it is getting there...


06/08/2009 01:21 pm

They're screwing with all sorts of stuff. Now Google is showing up as a referring site in addition to Bing. I see the same ratio... about 5:1.


06/08/2009 04:39 pm

They use a 7 day cache on their JS files. That means the update will take up to a week for everyone to get it.

Alan Bleiweiss

06/08/2009 08:52 pm

This is starting to show up in some of my bigger client sites with varying percentages of overall click. We'll see how it pans out of a full 30 day cycle.


06/09/2009 04:04 pm

Wow do my eyes deceive me or is that a BANNER AD for Bing at the bottom of today's newsletter?? Wow. Wierd. That certainly doesn't sit well from the vantage point of "objective reporting". Can we assume that any positive commentary on Bing vs. Google is now entirely without "shading"...? Enquiring minds want to know...

Barry Schwartz

06/09/2009 04:13 pm

AnonGuy, What newsletter? If there was an ad, it was through Google AdSense in FeedBurner. Microsoft is not an advertiser here.


10/19/2009 06:04 pm

I can tell you right now why BING is sending you ANY web traffic...and that's because people are searching for "Bing Analytics" similar to Google Analytics, which they have not come out with. That's why I found you.

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