76% of SEMs Don't Fully Trust Google's Keyword Tool

May 29, 2009 • 7:20 am | comments (5) by twitter Google+ | Filed Under Google AdWords

Trust Google Keyword Tool PollThe other day, we polled our readers asking if you trust Google's keyword suggestion tool. We received a lot of responses, well over 200 and I wanted to share them with you.

The majority, 76% said they do not fully trust the keyword tool. While 23% said they do trust the keyword tool. Trusting Google is not something most people do these days.

Let me break down the results for you.

Question: Do You Trust Google's Keyword Tool?

:: Not Fully said 147 respondents or 62% :: Yes said 55 respondents or 23% :: No said 33 respondents or 14% :: Other answer... said 4 respondents or 2%

But I bet most of you still use the tool. :-)

Forum discussion continued at HighRankings Forums.

This story was pre-written and scheduled to go live on May 29th.

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Kris Keimig

05/29/2009 02:50 pm

It's still good information (directionally). I don't think anyone (I assume) uses any keyword tool as "truth." But they are great for starting a brainstorm.


06/02/2009 01:48 pm

Ha! yeah, I use the tool... but I rarely forget my tinfoil hat. I think it's best to use Google's suggestions (even their search suggestions) as a guide and not gospel.


06/04/2009 06:02 pm

An alternative title to this is "85% of SEMs do trust Googles Keyword Tool". Not fully trusting is not the same as not trusting. In fact, it means that they do in fact have trust in the tool to a degree. This means the tool is at least somewhat reliable and why it is used as frequently by professional SEMs.

Jon Richards

10/28/2009 03:00 pm

it’s a scary thought to think we can’t trust Google keyword tool since that tends to be the starting point of most seo research. I have spotted anomalies so full understand why people don’t trust the results <a href="http://www.bristoljobs.co.uk">bristol jobs</a>


12/01/2011 01:46 pm

I don't have trust also .  

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