AdWords Advertisers Get More Transparency But Don't Care About It?

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May 21, 2009

AdWords Advertisers Get More Transparency But Don't Care About It?

A couple days ago, Google announced that they will now show all queries that resulted in an AdWords click as opposed to grouping some of the less popular keywords in a category called "other unique queries."

This clearly provides more transparency for advertisers to know how each and every click is being spent.

This is really a great thing that I know advertisers have been asking from Google for a while.

But I have yet to see any threads or discussion on this feature outside of a single post at WebmasterWorld. Do advertisers not care or did they miss the announcement?

Forum discussion at WebmasterWorld.

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posted rustybrick in Google AdWords at May 21, 2009 9:02 AM Comments (2)

Comments

I think this was missed by a lot of advertisers. This change finally makes it possible to really know what is going on in the account exactly. This change has been needed for awhile now. I didn't hear about it in my last weekly agency update and have a feeling it will be in this weeks email. This needs to get more coverage, Thanks for the heads up!

Posted by Randall Gniadecki at May 21, 2009 11:31

I saw the post on webmasterworld yesterday but I found the wording a little vague. I immediately went to run a report but still found the dreaded "other unique queries." I tried it again today and it seems to be displaying every single query. Hurray!

Posted by Patrick at May 21, 2009 16:16

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