AdWords Advertisers Get More Transparency But Don't Care About It?

May 21, 2009 • 9:02 am | comments (2) by twitter Google+ | Filed Under Google AdWords

A couple days ago, Google announced that they will now show all queries that resulted in an AdWords click as opposed to grouping some of the less popular keywords in a category called "other unique queries."

This clearly provides more transparency for advertisers to know how each and every click is being spent.

This is really a great thing that I know advertisers have been asking from Google for a while.

But I have yet to see any threads or discussion on this feature outside of a single post at WebmasterWorld. Do advertisers not care or did they miss the announcement?

Forum discussion at WebmasterWorld.

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