56% of Google Advertisers Dislike New AdWords Interface

May 12, 2009 • 9:09 am | comments (17) by twitter Google+ | Filed Under Google AdWords
 

adwords ui pollGoogle began aggressively testing the new AdWords interface the other week. I heard many complaints from advertisers on the new AdWords interface, so I figured I would poll our readers to see what their thoughts were. The 144 responses are back and the majority of advertisers prefer the old user interface to the new one.

Here is the breakdown of what advertisers prefer:

:: Old (Current) AdWords Interface said 80 respondents or 56% :: New (Beta) AdWords Interface said 51 respondents or 35% :: Neither said 13 respondents or 9%

Like my mother says: You can't always make everyone happy.

Forum discussion continued at Search Engine Watch Forums.

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Comments:

Emma

05/12/2009 03:44 pm

I can't understand why people whould not like the new interface. Editing bids, keywords, URLs and pretty much everything is so much easier.

Michael Martinez

05/12/2009 04:44 pm

Run the poll again in six months after people have had a chance to get used to the new interface.

Ant Onaf

05/12/2009 06:47 pm

I wouldn't necessarily say I LIKE the new interface, it's alright -- but I do not have major issues with it. The new interface has some drawbacks, such as local ads, mobile ads, and video ads link are missing under the ad management for the ad groups. This is something small, but if I didn't have a way of reverting back to the old interface then this would prove to be problematic.

Karen Francis

05/12/2009 08:30 pm

I've been using the new interface for around 3-4 weeks now. At first I thought 'why on earth did they do this?' Now, I love using it's easier to acces and to retrieve data. Just takes a little getting used to at first. I agree with Emma, if you tell-do this poll after people have had time to get used to it, you would get differenet (and likely more favourable) results.

Xurxo

05/13/2009 07:23 am

Like some have pointed out this poll might indicate resistance to change. Give it a bit more time and the results might be drastically different. While the new AdWords interface is still buggy and missing some functionality, the time saving features and informative visual elements are really appreciated by most if not all pro search marketers.

James Matthews

05/13/2009 09:22 am

Having deployed upgrades like this before, I think that %56 isn't so bad. People will get used to it and Google won't move back (I hope not)

No Name

05/13/2009 04:57 pm

I liked the new version at first but switched back to the old for now. I noticed too many bugs in the beta version. One in particular is when I adjust my daily budget the new adwords interface switches some of my accounts to standard from accelerated bidding...odd. Until some of the issues I'm having are fixed I'm not using it.

Hershel Miller

05/15/2009 01:45 pm

It sure would be nice to see a search box in the new interface. This is Google for crying out loud. Instead I need to: -select the tab for keywords -traverse to the far right side of the screen and select Filter -traverse back to the left side of the screen -hit the drop down, select keyword text contains -perform the search query With a search box it's like this -perform the search query If the new interface is supposed to save time, then please save me time with the search box. Google, I know you are watching me, er us. Search box please :-)

Justin Hollow

05/20/2009 04:19 am

I am finding that the interface responds very slowly. About 3 times slower than the previous interface. It all seems okay, and would take some getting used to, but the speed issue is really bugging me at the moment. I am on 8mbps and it takes several seconds to go from screen to screen.

Sean

05/23/2009 11:28 pm

Too much horizontal scrolling is needed to use the new interface. It's better for very wide monitors.

Tom McCarrick

07/24/2009 11:40 am

I don't like the new interface. I mean, it's OK but I would much rather the old one. Is it possible to revert? Tom

Tiimothy

08/18/2009 02:50 am

I hate the new interface. I've tried to get used to it but it is taking me 5 times as long to setup or optimize my campaigns and its not getting better the more i use it. I may have to drop adwords alltogether. its just too difficult, maybe thats what google wants. ive only spent $50,000 with them in the last 12 months. Why doesnt google give us a choice? its ridiculous

No Name

08/20/2009 08:43 am

I have tried to go back to the previous interface. there is no link to the previous interface in my account. I hate the new interface. It loads very slowly

James Grant

08/20/2009 11:21 pm

Well I feel everyone's PAIN! I have spent over $400,000 Advertising using Adwords, and I hate the new Interface. Its SLOW, doesnt do everything that the old one did, and I liked switching back and forth to try and get used to it. But now they have FORCED me to use it. I realize if you shove it down people's throat they will adapt, its a proven method, but question is why should you need to do that? Change it Sure, make it better sure, but only switch once everything is in place and FAST! Not SLOW and missing features. In the meantime I have decided to basically close down my google account. I have switched over to Yahoo and MSN, and maybe one day Google will finally have fast Interface and I will come back. Sorry google for not giving you another 400K this year.

James Grant

08/20/2009 11:23 pm

Well I feel everyone's PAIN! I have spent over $400,000 Advertising using Adwords, and I hate the new Interface. Its SLOW, doesnt do everything that the old one did, and I liked switching back and forth to try and get used to it. But now they have FORCED me to use it. I realize if you shove it down people's throat they will adapt, its a proven method, but question is why should you need to do that? Change it Sure, make it better sure, but only switch once everything is in place and FAST! Not SLOW and missing features. In the meantime I have decided to basically close down my google account. I have switched over to Yahoo and MSN, and maybe one day Google will finally have fast Interface and I will come back. Sorry google for not giving you another 400K this year.

James Grant

08/20/2009 11:24 pm

Well I feel everyone's PAIN! I have spent over $400,000 Advertising using Adwords, and I hate the new Interface. Its SLOW, doesnt do everything that the old one did, and I liked switching back and forth to try and get used to it. But now they have FORCED me to use it. I realize if you shove it down people's throat they will adapt, its a proven method, but question is why should you need to do that? Change it Sure, make it better sure, but only switch once everything is in place and FAST! Not SLOW and missing features. In the meantime I have decided to basically close down my google account. I have switched over to Yahoo and MSN, and maybe one day Google will finally have fast Interface and I will come back. Sorry google for not giving you another 400K this year.

David

08/31/2009 06:33 am

I've hit a brick wall with the new Adwords interface. I'm no longer able to enter in unique destination URLs per keyword into the new Adwords Interface such as the following: Band of Brothers Audiobook ** (URL for this audiobook) Molecules of Emotion Audiobook ** (URL for this audiobook) Benjamin Franklin Audiobook ** (URL for this audiobook) ETC. So for each keyword it takes users to the adjoining destination URL (as opposed to the overall destination URL for the Ad Group). We used to be able to do this in the old interface and that is how we entered in almost all of our keywords. But with this new interface it says this is invalid for a keyword and I couldn't figure out how to do it in Adwords Editor either. And I can't access the old Adwords interface now. Grrr! Our entire Adwords campaign was designed around entering in keywords with their destination URLs en masse like so: Band of Brothers Audiobook ** (URL for this audiobook) Molecules of Emotion Audiobook ** (URL for this audiobook) Benjamin Franklin Audiobook ** (URL for this audiobook) ETC. We had created a whole script on our back end that auto-generates all the keywords and their corresponding destination URL. Why does Google remove functionality with the update of their Adwords interface? I thought the whole point of an update was to add and improve functionality? Grrr. Is there any other way to add keywords with their destination URLs en masse? Here's Google Supports official answer to me. "Thank you for your reply. I apologize for the delayed response and for the frustration you have been experiencing. I'm sorry to let you know that with the new interface, you will not able to upload in bulk keyword level URLs with different destination URLs." BOOO the New Adwords interface! It's worse than New Coke! We want Adwords Classic back! I'll update this if anything changes but for now BOOOOO! Isn't there anyone else out there that used this feature?! Why have you forsaken us Google?! Why must you prevent us from giving you advertising dollars?! BOOOOOOO!

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