The topic of link building is a very popular subject here. One recent WebmasterWorld thread asks how can one create a value proposition compelling enough to encourage someone to link to their web site via an email request?

The webmaster said:

Sites just don't link back to you unless they have a reason to....for the most part. I'm wondering what is the best way to approach these types of link request and perhaps an example or two of the language/tone of voice that would be most successful.

Well, maybe sites just sit back and don't link out. But a lot of sites do link out without being asked to. Maybe that is why Consumer Reports did link exchanges, if that was a true story.

In any event, how does one convince someone to link to their web site via email? Hard question, and a lot depends on the quality of your web site. Personally, I delete all link exchange or request emails, but not everyone deletes them. So your website better back up your email request. Don't say you have the best web site on blue widgets and have a web site about green widgets.

There are many tactics people can use to spice up those email requests. Join the discussion on this topic at WebmasterWorld and scan through our many link building articles.

Forum discussion at WebmasterWorld.

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