7% Unemployment In Search Marketing Industry
A couple weeks ago, I ran a poll asking do you currently have a job. We have just under 400 responses, which I would consider a great sampling, and I wanted to share those results with you.
According to our survey, 7% of search marketers are out of a job and consider themselves unemployed. The current unemployment rate is 9%, so it looks like the SEM space is a bit better off, but not all that much better off.
65% of the respondents said they are an employee of a company, while 25% said they are self-employed. 7% said they are currently unemployed and 2% answered "other." The other responses included:
- Employee and Self Employed
- Retired
- at a startup working for equity...no pay yet
- Both Employee and Self-Employed
- yes - employee, i also do web development and graphic design
- yes, employee, but barely. layoffs keep coming. kind of scard.
- Was employed, quit, now self-employed and better off
- Freelance but looking for permanent
I was kind of hoping the responses would be a bit more encouraging in this industry. I was hoping to see closer to 4 or 5%. Why? Well, in this industry, even if you are out of a job, many can do begin their own job, work for themselves and put together a livable income. The 25% figure for those who are self-employed seemed high to me, but not high for this industry. Last figure I saw was from 2007, where the overall US self-employment rate was at just under 9%.
Do you think the figures above, i.e. 7% unemployment in the search marketing industry, sounds right? Do these numbers shock you in any way?
Forum discussion continued at Search Engine Watch Forums.
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rustybrick in Search Engine Industry News at May 7, 2009 9:03 AM
Comments (4)

Comments
US unemployment figures don't count "discouraged workers" who have been out of the workforce for six months or more. That could explain why the figure for SEMs is so high.
The self-employment bit doesn't surprise me, either. An independent worker can do SEO pretty effectively.
Posted by Byrne at May 7, 2009 14:51